Execs & Accounts for August 10, 2005
Media

Execs & Accounts for August 10, 2005

21y Zachary Rodgers

Execs & Accounts for August 10, 2005

R/GA adds analytics vets to executive ranks; Accipiter beefs up staff. Read More...

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Referring Sites as Behavioral Identifiers
Data insights

Referring Sites as Behavioral Identifiers

21y David Rittenhouse

Referring Sites as Behavioral Identifiers

How to add depth to your proposals through referring site URLs. Read More...

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The ROI of Simplicity
Email

The ROI of Simplicity

21y Karen Gedney

The ROI of Simplicity

Instead of cramming everything into your next e-mail, keep it simple. Read More...

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Google Shops AdWords in China
Media

Google Shops AdWords in China

21y Sean Michael Kerner

Google Shops AdWords in China

The company anoints three authorized resellers in China. Read More...

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New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct
Search

New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct

21y Danny Sullivan

New Ask Jeeves Sponsored Listings Program Lets Mor...

After weeks of rumors, Ask Jeeves unveiled a new, automated paid listings service. It allows anyone to purchase ads on the Ask Jeeves network directly...

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Web Analytics Vendors Gain Access to Yahoo! APIs
Media

Web Analytics Vendors Gain Access to Yahoo! APIs

21y Kevin Newcomb

Web Analytics Vendors Gain Access to Yahoo! APIs

A conflict over analytics vendors accessing Yahoo! Search Marketing's APIs has been resolved. Read More...

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'Spam King' Settles Microsoft Lawsuit
Media

'Spam King' Settles Microsoft Lawsuit

21y Kevin Newcomb

'Spam King' Settles Microsoft Lawsuit

Scott Richter and OptInRealBig will pay $7 million to end an 18-month legal battle. Read More...

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Online Ad Spend to Climb Through 2010
Media

Online Ad Spend to Climb Through 2010

21y Enid Burns

Online Ad Spend to Climb Through 2010

Jupiter forecasts online ad spending will increase at a steady clip for the next five years. Read More...

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Interactive Creative: The Battle Rages On
Media

Interactive Creative: The Battle Rages On

21y Pete Lerma

Interactive Creative: The Battle Rages On

Creative, media, and account people alike are tasked with raising the interactive creative bar. Read More...

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SuperPages Rolls Out Pay-Per-Call
Media

SuperPages Rolls Out Pay-Per-Call

21y Zachary Rodgers

SuperPages Rolls Out Pay-Per-Call

Executives call the product a "huge" component of the company's local and national sales strategy. Read More...

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Revenue.net Launches Performance-Based Search Network
Media

Revenue.net Launches Performance-Based Search Network

21y Kevin Newcomb

Revenue.net Launches Performance-Based Search Netw...

With CPA-based pricing, the company hopes to reach high-touch marketers who focus on metrics besides clicks. Read More...

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Protect the Marketing Commons
Marketing

Protect the Marketing Commons

21y Pete Blackshaw

Protect the Marketing Commons

We're on the cusp of a tragedy in the marketing commons. Trust is the rapidly depleting resource. Read More...

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DoubleClick Intros 'Performics 50' SEM Benchmark
Media

DoubleClick Intros 'Performics 50' SEM Benchmark

21y Sean Michael Kerner

DoubleClick Intros 'Performics 50' SEM Benchmark

A new quarterly report takes the pulse of search marketing spending. Read More...

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Inceptor Launches Self-Serve Bid Management Tool
Media

Inceptor Launches Self-Serve Bid Management Tool

21y Kevin Newcomb

Inceptor Launches Self-Serve Bid Management Tool

The BidCenter platform gives marketers access to portfolio-based bidding tools. Read More...

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An (Almost) Fruitless Mobile Search
Search

An (Almost) Fruitless Mobile Search

21y Mike Grehan

An (Almost) Fruitless Mobile Search

Are you spending dollars -- and losing sales -- on mobile searchers? Read More...

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Are Media Buyers Facing Extinction?
Marketing

Are Media Buyers Facing Extinction?

21y Sean Carton

Are Media Buyers Facing Extinction?

Are Internet marketers becoming dinosaurs in this new age of networked media? Read More...

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Best Practices for E-Mail Opt-In?
Email

Best Practices for E-Mail Opt-In?

21y Jeanniey Mullen

Best Practices for E-Mail Opt-In?

Readers don't always know what they're missing. Relevancy is a moving target. How do you address this dilemma? Read More...

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Become.com's End-of-Summer CPC Sale
Media

Become.com's End-of-Summer CPC Sale

21y Enid Burns

Become.com's End-of-Summer CPC Sale

Still-in-beta shopping search engine Become.com offers half-priced CPC campaigns through August. Read More...

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KnowledgeStorm to Launch Vertical Search
Media

KnowledgeStorm to Launch Vertical Search

21y Kevin Newcomb

KnowledgeStorm to Launch Vertical Search

The lead-generation marketer is launching a standalone, technology-focused vertical search site. Read More...

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Second-Generation Contextual Networks
Marketing

Second-Generation Contextual Networks

21y Gary Stein

Second-Generation Contextual Networks

The second generation is being defined with control for publishers. Read More...

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IAB Members Near Measurement Compliance; Yahoo! Bows Own Platform
Media

IAB Members Near Measurement Compliance; Yahoo! Bows Own Platform

21y Zachary Rodgers

IAB Members Near Measurement Compliance; Yahoo! Bo...

UPDATE: IAB members with proprietary ad serving platforms move toward compliance; Yahoo! says it now only counts ads that are actually seen. Read More...

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Execs & Accounts for August 8, 2005
Media

Execs & Accounts for August 8, 2005

21y Zachary Rodgers

Execs & Accounts for August 8, 2005

SiteLab's Dana Todd to head agency office in New York; AJ's Gardi moves up at IAC. Read More...

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What the Search Engines Are Searching For
Marketing

What the Search Engines Are Searching For

21y Rebecca Lieb

What the Search Engines Are Searching For

How many search engine marketing majors did you know in college? Read More...

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ValueClick, Fastclick Post Strong Results
Media

ValueClick, Fastclick Post Strong Results

21y Kevin Newcomb

ValueClick, Fastclick Post Strong Results

The two media companies saw increased revenue during the quarter. Read More...

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Will Video Kill the Print Media Star?
Media

Will Video Kill the Print Media Star?

21y Dorian Sweet

Will Video Kill the Print Media Star?

With an increase of online video content, putting your message in black and white may be over. Read More...

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Execs & Accounts for August 5, 2005
Media

Execs & Accounts for August 5, 2005

21y Zachary Rodgers

Execs & Accounts for August 5, 2005

Klipmart re-hires co-founder Olliver; Michael Mayer moves to Aptimus. Read More...

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PPC Bid Inflation: Rational and Irrational Competition
Paid Search

PPC Bid Inflation: Rational and Irrational Competition

21y Kevin Lee

PPC Bid Inflation: Rational and Irrational Competi...

Telling the brilliant marketers from the lunatics -- and dealing with both. Read More...

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