Best Buy: the $30,000 Podcast Sponsor
Media

Best Buy: the $30,000 Podcast Sponsor

21y Zachary Rodgers

Best Buy: the $30,000 Podcast Sponsor

Poynter's Steve Outing has it that Best Buy is spending $30,000 on a podcast sponsorship with DenverPost.com. Read More...

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Internet on TV: Big in Japan?
Media

Internet on TV: Big in Japan?

21y Pamela Parker

Internet on TV: Big in Japan?

Apparently, five Japanese TV broadcasters are cooking up plans for Internet TV-related with ad giant Dentsu and communications conglomerate Softbank R...

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The Media Revolution, Powered by Search Networks, Part 2: Traditional Media
Paid Search

The Media Revolution, Powered by Search Networks, Part 2: Traditional Media

21y Kevin Lee

The Media Revolution, Powered by Search Networks, ...

A media revolution is underway. How the search network platforms might help it along. Read More...

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Study: Retailers Not Fully Leveraging Power of E-mail
Media

Study: Retailers Not Fully Leveraging Power of E-mail

21y Kevin Newcomb

Study: Retailers Not Fully Leveraging Power of E-m...

A study of e-mail marketing from retailers found that most are not using e-mail to its fullest potential. Read More...

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Execs & Accounts for September 16, 2005
Media

Execs & Accounts for September 16, 2005

21y Zachary Rodgers

Execs & Accounts for September 16, 2005

NYTimes.com gets new head of operations; ContextWeb adds to board. Read More...

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Inside Microsoft's Marketing Machine
Marketing

Inside Microsoft's Marketing Machine

21y Pamela Parker

Inside Microsoft's Marketing Machine

A peek at the tech giant's big restructuring. Where online fits in. Read More...

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Grading the Gap.com Redesign
Analytics

Grading the Gap.com Redesign

21y Bryan Eisenberg

Grading the Gap.com Redesign

The sites an A for strategy, but a C for execution. Bryan offers some tips for raising the execution grade. Read More...

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Wells Fargo Plants Flag in Hit Multiplayer Game
Media

Wells Fargo Plants Flag in Hit Multiplayer Game

21y Zachary Rodgers

Wells Fargo Plants Flag in Hit Multiplayer Game

The bank says its private 3D environment in "Second Life" will teach financial literacy. Read More...

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UEFA Sponsor Heineken Builds CGM Site
Media

UEFA Sponsor Heineken Builds CGM Site

21y Zachary Rodgers

UEFA Sponsor Heineken Builds CGM Site

The brewer builds a site to house text, photography and video created by football (read: soccer) fans. Read More...

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Taking Online Video by the Tail
Media

Taking Online Video by the Tail

21y Dorian Sweet

Taking Online Video by the Tail

Grab online video's "long tail" to increase brand awareness. Read More...

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NYPD Podcasts on NY's Most Stolen Devices
Media

NYPD Podcasts on NY's Most Stolen Devices

21y Enid Burns

NYPD Podcasts on NY's Most Stolen Devices

The voice of the NYPD can now be heard via podcast Read More...

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Ad Exhibition
Media

Ad Exhibition

21y Enid Burns

Ad Exhibition

The history and future of advertising will be highlighted in the Online Publishers Association exhibit called Opt In to Advertising's New Age at the N...

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YoungGuns Creative Contest on AdHoles
Media

YoungGuns Creative Contest on AdHoles

21y Zachary Rodgers

YoungGuns Creative Contest on AdHoles

As part of its work for the YoungGuns creative awards -- which is limited to the under-thirty set -- Crispin Porter + Bogusky has set up a sub-communi...

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Rebirth of the City Portal
Local

Rebirth of the City Portal

21y Justin Sanger

Rebirth of the City Portal

Is this next generation of city portals really a new concept? Read More...

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The Deadly Duo: Spam and Viruses, August 2005
Data insights

The Deadly Duo: Spam and Viruses, August 2005

21y Enid Burns

The Deadly Duo: Spam and Viruses, August 2005

Opportunist spammers adapted the Katrina name to attract attention in late August, meanwhile phishing and virus attempts decreased. Read More...

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Ford's Mercury Hypes Hybrid Through Gameplay
Media

Ford's Mercury Hypes Hybrid Through Gameplay

21y Pamela Parker

Ford's Mercury Hypes Hybrid Through Gameplay

An online game seeks to educate consumers about the fuel-saving merits of Mercury's hybrid SUV. Read More...

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AOL Unveils Podcasting Initiative
Media

AOL Unveils Podcasting Initiative

21y Kevin Newcomb

AOL Unveils Podcasting Initiative

The Web portal is bringing podcasting even further into the mainstream with its latest plans. Read More...

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The Static Banner Ad: Online Media's Little Black Dress
Media

The Static Banner Ad: Online Media's Little Black Dress

21y Tessa Wegert

The Static Banner Ad: Online Media's Little Black ...

Always stylish and appropriate for any occasion, does the static banner ad still have a place online? Read More...

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Media Contacts Buys Into French SEM
Media

Media Contacts Buys Into French SEM

21y Zachary Rodgers

Media Contacts Buys Into French SEM

The acquisition of Iando and its small staff brings the Havas unit a number of e-European commerce clients. Read More...

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Will Microsoft Buy AOL?
Media

Will Microsoft Buy AOL?

21y Kevin Newcomb

Will Microsoft Buy AOL?

A published report pegs Microsoft as the most likely suitor in a potential sale by Time Warner of a stake in its ISP and portal. Read More...

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If Coke is It -- What is 'It'?
Marketing

If Coke is It -- What is 'It'?

21y ClickZ News Staff

If Coke is It -- What is 'It'?

The "open source" copywriting site AdCandy, which launched in June, is turning its attention to Coca-Cola Read More...

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More Spoofs on Apple's iPod Spot
Media

More Spoofs on Apple's iPod Spot

21y Enid Burns

More Spoofs on Apple's iPod Spot

Apple is receiving a great deal of flattery in the form of imitation Read More...

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SEM FAQ: Globalization, Hiring, and Getting into SEM
Search

SEM FAQ: Globalization, Hiring, and Getting into SEM

21y P.J. Fusco

SEM FAQ: Globalization, Hiring, and Getting into S...

Answers to your questions on global SEM strategies, hiring honest SEM vendors, and the education you need to work in SEM. Read More...

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Coke Seeks Optimism from 'Magnificent 5' Agencies
Media

Coke Seeks Optimism from 'Magnificent 5' Agencies

21y Kevin Newcomb

Coke Seeks Optimism from 'Magnificent 5' Agencies

Coca-Cola M5 is a new multi-platform initiative that positions Coke as modern-day patron of the arts. Read More...

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Mobile Users Will Take a Few Ads
Data insights

Mobile Users Will Take a Few Ads

21y Enid Burns

Mobile Users Will Take a Few Ads

Mobile users are open to targeted advertising to offset the cost of premium services. Read More...

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Hollywood's Marketing Upheaval, Part One
Media

Hollywood's Marketing Upheaval, Part One

21y Zachary Rodgers

Hollywood's Marketing Upheaval, Part One

Will a bad summer for movies be a boon for online ad budgets? Read More...

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Online Branding and the Behavioral Partnership
Data insights

Online Branding and the Behavioral Partnership

21y Andy Chen

Online Branding and the Behavioral Partnership

Behavioral targeting can be a powerful tool for effectively grabbing consumer attention online in the complicated game of online branding. Read More...

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