A new position will have the former Carat VP serving as ambassador and strategic advisor to advertisers and agencies. Read More...
View articleAn online "Parental Enlightenment Kit" offers a kitschy "PressurePoint" presentation. Read More...
View articleWith this new feature, rich media shows it's keeping pace with marketplace demand for behavioral marketing solutions. Read More...
View articleA multi-site homepage takeover aims to put P&G's Prilosec OTC heartburn remedy in front of a large audience quickly. Read More...
View articleJuxta builds site for Red Cross New York; Lyris gets Tavis Smiley as a client; DoubleClick wins MySpace.com ad serving business. Read More...
View articleThe New York Times Company is making staff reductions in a "challenging" climate for traditional advertising Read More...
View articleReebok's latest branded entertainment project is a sponsorship of a new ESPN reality series that aims to make over a losing high school football team ...
View articleJupiterResearch expects emerging players in the search engine space to push paid search ahead of display. Read More...
View articleLashBack creates a program for large e-mail senders to certify list suppression practices across the brand. Read More...
View articleFirst-time parents create a disproportionate amount of CGM. How can marketers take advantage of that? Read More...
View articleIconix technology lets brands display their logos in the e-mail client, if end-users install a plug-in. Read More...
View articleLucky magazine meets e-commerce in this fashion-oriented Web site launching today. Read More...
View articleFive questions to help you determine when the Internet should be primary. Read More...
View articleMSNBC.com vaulted to first place among news sites in August, according to Nielsen//NetRatings Read More...
View articleTimesSelect launches today, cutting off free access to the publisher's flock of pundits Read More...
View articleMarketers and customers define "e-mail program" differently. Three steps to help you leverage some of the most valuable marketing space available toda...
View articleReprise Media offers publishers a way to quickly promote breaking news and other content, as it goes online. Read More...
View articleWater bottler Aquafina brings online a multi-season sponsorship of Fashion Week, including images from the show and podcasts. Read More...
View articleMost decision makers rely on white papers and analyst reports for purchase decisions on IT products. Read More...
View articleA former Buena Vista VP will oversee four of AOL's entertainment sites. Read More...
View articleThe answer depends on who's counting and why. Read More...
View articleStudios begin advertising in games, and boost their investment in viral marketing. Read More...
View articleMedia buying is no longer just about where and when to place an ad. Read More...
View articleAvenue A|Razorfish promotes Kokich; Disney Online gets a new VP of ad sales; Cavoli to build Bluestreak's SEM practice. Read More...
View articleDigitas will write off up to $4 million in bad debt and lower its EPS guidance for the year by $0.03. Read More...
View articleThe debate over what is good copyright protection and what limits innovation, commerce, and learning in the world of bits has only just begun. Read Mo...
View articleDo Tony the Tiger and the Energizer Bunny have the stump-speeches and campaign tactics to compete with the political machine of Colombian Coffee icon ...
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