Do-Not-Spam Proves Popular Concept
Media

Do-Not-Spam Proves Popular Concept

22y Pamela Parker

Do-Not-Spam Proves Popular Concept

Workable or unworkable, the idea is certainly a hit with consumers. Read More...

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Lycos Europe, Overture Expand Deal, Involve Yahoo!
Media

Lycos Europe, Overture Expand Deal, Involve Yahoo!

22y Pamela Parker

Lycos Europe, Overture Expand Deal, Involve Yahoo!

Google and Espotting fail to nose in on Lycos Europe's search pages. Read More...

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A Big, Big Year for E-Mail
Email

A Big, Big Year for E-Mail

22y Ben Isaacson

A Big, Big Year for E-Mail

Lessons were learned, legislation’s looming. 2003 will go down as the year of all e-mail, all the time. Read More...

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DRAM a Short-Term Winner
Audience

DRAM a Short-Term Winner

22y Christopher Saunders

DRAM a Short-Term Winner

Anticipation surrounding an expected mass PC upgrade in 2004 is giving the memory business something to crow about. Read More...

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Who Stole Santa's Pants?
Marketing

Who Stole Santa's Pants?

22y Eric Picard

Who Stole Santa's Pants?

The growing secure-identity problem. Read More

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Kia Goes Online to Battle "Budget" Stereotype
Media

Kia Goes Online to Battle "Budget" Stereotype

22y Janis Mara

Kia Goes Online to Battle "Budget" Stereotype

The Korean carmaker uses the Internet to build the foundation for an offline blitz. Read More...

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Seven Takeaways for Marketers
Marketing

Seven Takeaways for Marketers

22y Jared Blank

Seven Takeaways for Marketers

There are oceans of advice for interactive marketers. Cutting through the clutter, seven pearls of wisdom for the New Year. Read More...

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NetRatings Goes Down Under to Expand Site Analytics
Media

NetRatings Goes Down Under to Expand Site Analytics

22y Pamela Parker

NetRatings Goes Down Under to Expand Site Analytic...

The American company springs for Aussie measurement firm RedSheriff. Read More...

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Spam Suit Highlights Need to Police Affiliates
Media

Spam Suit Highlights Need to Police Affiliates

22y Janis Mara

Spam Suit Highlights Need to Police Affiliates

Marketers accused of spamming blame a rogue affiliate. Read More...

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Understand Search Results Pages
Search

Understand Search Results Pages

22y Shari Thurow

Understand Search Results Pages

Understanding how search engines display results is crucial to a successful campaign. Read More...

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Google Extends AdSense Overseas
Media

Google Extends AdSense Overseas

22y Pamela Parker

Google Extends AdSense Overseas

The search player expands its contextual advertising program to smaller, niche publishers in five new markets. Read More...

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Customer-Focused Excellence
Analytics

Customer-Focused Excellence

22y Bryan Eisenberg

Customer-Focused Excellence

Bryan's holiday gift to you: secrets from his recent retail site study. Read More...

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Kanoodle Debuts Set-And-Forget Search Terms
Media

Kanoodle Debuts Set-And-Forget Search Terms

22y Janis Mara

Kanoodle Debuts Set-And-Forget Search Terms

The second-tier search player lets advertisers optimize by time-of-day, -month, and -year. Read More...

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Found: One Alleged Spammer
Marketing

Found: One Alleged Spammer

22y Pamela Parker

Found: One Alleged Spammer

Plaintiffs trumpet their success in nailing a suspected spam kingpin. What about the 200 other unnamed defendants? Read More...

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IAR Bits and Bytes for December 19, 2003
Media

IAR Bits and Bytes for December 19, 2003

22y Janis Mara

IAR Bits and Bytes for December 19, 2003

ValueClick's aquisition raises its expectations; 24/7 Real Media gains Korean presence; Analytics rivals swap technology patents. Read More...

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Watching SEM Dials and Gauges
Paid Search

Watching SEM Dials and Gauges

22y Kevin Lee

Watching SEM Dials and Gauges

The metrics, online and off-, you must consider for your SEM campaign. Read More...

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One in Ten Local Searches Commercial in Nature
Media

One in Ten Local Searches Commercial in Nature

22y Zachary Rodgers

One in Ten Local Searches Commercial in Nature

Findings from an upcoming white paper from The Kelsey Group hint at a huge opportunity in local search. Read More...

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Execs & Accounts for December 19, 2003
Media

Execs & Accounts for December 19, 2003

22y Zachary Rodgers

Execs & Accounts for December 19, 2003

OgilvyInteractive recruits Lot21 founder to direct New York operations; Tribesoft wins a housewares client; Medical list manager MMS makes a hire. Rea...

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Opting in to Anti-Spam Compliance
Email

Opting in to Anti-Spam Compliance

22y Beth Cox

Opting in to Anti-Spam Compliance

Is your small business ready to comply with the new anti-spam law? Here’s one affordable solution that can help SMBs with micro marketing budgets rema...

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Citysearch Optimizes for Paid Search
Media

Citysearch Optimizes for Paid Search

22y Janis Mara

Citysearch Optimizes for Paid Search

The InterActive Corp company continues its transformation into a local search engine. Read More...

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Target Spam: NY AG, Microsoft File $38M Suits
Media

Target Spam: NY AG, Microsoft File $38M Suits

22y Ryan Naraine

Target Spam: NY AG, Microsoft File $38M Suits

UPDATE: The allies launch a massive legal offensive against a spam network allegedly responsible for sending more than 250 million junk e-mails daily....

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Spam: The ISP Solution
Email

Spam: The ISP Solution

22y Al DiGuido

Spam: The ISP Solution

ISPs understand media and e-mail.To stop spam, put one and one together. Read More...

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Wireless Watch for December 18, 2003
Media

Wireless Watch for December 18, 2003

22y Zachary Rodgers

Wireless Watch for December 18, 2003

Enpocket secures new funding; Disney ups its stake in mobile content; Verizon Wireless: The Lord of the Ringtones. Read More...

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Ah-ha.com Adopts New Moniker
Media

Ah-ha.com Adopts New Moniker

22y Zachary Rodgers

Ah-ha.com Adopts New Moniker

The search listings provider renames, re-brands and 'Enhances' itself overall. Read More...

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Media Buying: Lessons Learned
Media

Media Buying: Lessons Learned

22y Tessa Wegert

Media Buying: Lessons Learned

Tessa's 100th column. A few of the lessons learned from the previous 99. Read More...

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Controlling the E-Mail Deluge
Email

Controlling the E-Mail Deluge

22y Karen Gedney

Controlling the E-Mail Deluge

How much is too much? Send the right amount of e-mail. Read More...

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Google Dance Syndrome Strikes Again, Part 1
Search

Google Dance Syndrome Strikes Again, Part 1

22y Danny Sullivan

Google Dance Syndrome Strikes Again, Part 1

Get out your dancing shoes -- Google's at it again! Read More...

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