Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...
View articleClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will focus on Content Marketing, starting...
View articleHere are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the ne...
View articleFreemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Read More...
View articleGoogle is charging marketers even when its own reports show that adverts were viewed by ‘bots’, says a new report. Making the case for more transparen...
View articlePaddy Power has appointed Amsterdam-based WE ARE Pi as its new “brand mischief” agency in a partnership that will continue its controversial advertisi...
View articleGroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising...
View articleMcDonald’s has created a new app-feature themed on children’s author Roald Dahl, as part of the fast food giant’s latest Happy Meal promotion. Read Mo...
View articleIntegrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring err...
View articleThe holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to dete...
View articleApple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads...
View articleBuilding a marketing team is hard enough, but digital skills add an extra dimension in today’s fast-moving and highly competitive job market. Read Mor...
View articleImgur's growing community of Millennial males makes the photo sharing site a prime advertising spot for brands like eBay and Starz. Read More...
View articleThese four solutions counter common challenges - lack of resources, engagement and revenue, and siloed channel strategies - that arise while cultivati...
View articleUse these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple c...
View articleThe Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strat...
View articleStruggling to boost your conversion rates? Here the PPC experts at Push Group share their secrets to conversion rates topping 10%. Read More...
View articleHow will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Intern...
View articleIsobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...
View articleThis video of a humpback whale getting way too close for comfort was a must-see this week. Read More...
View articleWhat email marketing skills can retailers learn from the strong performance of the travel industry? Read More...
View articleCheck out what the digital marketing industry's been up to over the past seven days... Read More...
View articleThe latest ad from Kiwi utilities retailer Energy Online plays an ingenious prank on those pesky door-to-door energy salespeople we all love to hate. ...
View articleHow did thousands of marketers become more confident in digital strategy? They joined this digital revolution in online learning. Read More...
View articleThe season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Read More...
View articleUsing mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this h...
View articleThe user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...
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