Eyeblaster Rolls Out Rich Media Banner
Media

Eyeblaster Rolls Out Rich Media Banner

23y Brian Morrissey

Eyeblaster Rolls Out Rich Media Banner

Marrying rich media and the banner ad, the unit uses 'polite' downloading technology that won't slow Web-page loading. Read More...

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Yahoo! Platinum Hits The Ice
Media

Yahoo! Platinum Hits The Ice

23y Mark Leon

Yahoo! Platinum Hits The Ice

The Web icon continues its revenue diversification by adding video and audio content from Showtime and the National Hockey League to its paid services...

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ComScore Launches Search Service
Media

ComScore Launches Search Service

23y Brian Morrissey

ComScore Launches Search Service

With a booming search sector, the Internet measurement firm rolls out qSearch to measure the top players and consumer search behavior. Read More...

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Why "RFP" Now Means "Request for Perjury"
Media

Why "RFP" Now Means "Request for Perjury"

23y James Hering

Why "RFP" Now Means "Request for Perjury"

There are no shortage of complaints about the online RFP process, and they come from both sides of the table. Read More...

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IAB Members OK Ad-Size Package
Media

IAB Members OK Ad-Size Package

23y Brian Morrissey

IAB Members OK Ad-Size Package

Industry members approve the suite of four standard ad units, in a move the IAB hopes will make Web advertising more efficient and easier. Read More...

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Will Spam Be CANned?
Email

Will Spam Be CANned?

23y Ben Isaacson

Will Spam Be CANned?

The latest proposed anti-spam legislation: How will it affect marketers? Read More...

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Targeted E-mail: A Case in Point
Email

Targeted E-mail: A Case in Point

23y Bruce McCracken

Targeted E-mail: A Case in Point

When financial services provider Charles Schwab & Co. needed to create a high performance e-mail solution in order to send its clients customized ...

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Spam Becomes Public Enemy #1
Media

Spam Becomes Public Enemy #1

23y Mark Berniker

Spam Becomes Public Enemy #1

Although they all have different policies to combat the problem, AOL, Microsoft and Yahoo plan to join forces against spam, marking the first time the...

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Execs and Accounts for April 28, 2003
Media

Execs and Accounts for April 28, 2003

23y Zachary Rodgers

Execs and Accounts for April 28, 2003

boede&partners named agency of record for NeuBond; Sprinks to provide pay-per-click, content-targeted ads to MarketWatch.com; Patricia Costello named ...

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Mailblocks Launches Web Ad Campaign
Media

Mailblocks Launches Web Ad Campaign

23y Brian Morrissey

Mailblocks Launches Web Ad Campaign

The new Web mail service will target fed-up Hotmail and Yahoo! users looking for a spam-free alternative. Read More...

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Inferred and Expressed Contextual Advertising
Marketing

Inferred and Expressed Contextual Advertising

23y Gary Stein

Inferred and Expressed Contextual Advertising

Relevant and not-exactly relevant. Why both matter to advertisers in the contextual-ad game. Read More...

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Schumer Jumps on Anti-Spam Bandwagon
Media

Schumer Jumps on Anti-Spam Bandwagon

23y Brian Morrissey

Schumer Jumps on Anti-Spam Bandwagon

The New York senator proposes federal anti-spam legislation that would establish a national 'no-spam' registry. Read More...

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Unicast Debuts Full-Screen Superstitial
Media

Unicast Debuts Full-Screen Superstitial

23y Brian Morrissey

Unicast Debuts Full-Screen Superstitial

The company hopes the full-page, 15-second commercial will capitalize on traditional advertisers' growing use of rich media. Read More...

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Smartphone Sales Small, But Valuable
Audience

Smartphone Sales Small, But Valuable

23y Robyn Greenspan

Smartphone Sales Small, But Valuable

Capturing only 5 percent of the global market in 2007, the revenues are likely to account for 20 percent of the total handheld device industry. Read M...

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I Love Point·Roll
Marketing

I Love Point·Roll

23y Jeremy Lockhorn

I Love Point·Roll

Making a good product great. Read More

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L90 Officers Plead Guilty in Ad-Revenue Scheme
Media

L90 Officers Plead Guilty in Ad-Revenue Scheme

23y Brian Morrissey

L90 Officers Plead Guilty in Ad-Revenue Scheme

The SEC and Justice Department settle case against four former officers of ad network L90. Read More...

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Your Speed May Vary
Data insights

Your Speed May Vary

23y Robyn Greenspan

Your Speed May Vary

Broadband subscriptions are increasing and narrowing the gap with dial-up modems, but not all high-speed connections are created equal. Read More...

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Execs and Accounts for April 25, 2003
Media

Execs and Accounts for April 25, 2003

23y Zachary Rodgers

Execs and Accounts for April 25, 2003

New York Times Digital implements its new half-page unit on behalf of several clients; Taylor Nelson Sofres rebrands as TNS; LookSmart U.K. appoints R...

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Google AdWords: Best Practices
Paid Search

Google AdWords: Best Practices

23y Kevin Lee

Google AdWords: Best Practices

AdWords is the future -- learn how to use it. Tips for getting started and getting better campaign results. Read More...

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Neither the Time Nor the Place
Analytics

Neither the Time Nor the Place

23y Bryan Eisenberg

Neither the Time Nor the Place

Buying online's a linear process. Ease people into converting by providing the right information at the appropriate stage. Read More...

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Drowning in Spam -- and Anti-Spam Solutions
Marketing

Drowning in Spam -- and Anti-Spam Solutions

23y Pamela Parker

Drowning in Spam -- and Anti-Spam Solutions

No one entity can single-handedly solve the spam problem. It requires a collective effort. Maybe now there's a blueprint. Read More...

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Nokia Looks for Ad Talent
Media

Nokia Looks for Ad Talent

23y Brian Morrissey

Nokia Looks for Ad Talent

The mobile company uses the Web to pick the winner of its contest for college ad students. Read More...

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When an E-mail Marketing Campaign Goes Bad
Email

When an E-mail Marketing Campaign Goes Bad

23y Jeanne Jennings

When an E-mail Marketing Campaign Goes Bad

Damage control for e-mail campaigns. Read More

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Handhelds Hit by Sluggish Demand
Audience

Handhelds Hit by Sluggish Demand

23y Team ClickZ

Handhelds Hit by Sluggish Demand

A decline in the shipments of handheld computers may indicate a lack of interest among consumers and corporate users, but travelers are finding the de...

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Overture Gets Squeezed
Media

Overture Gets Squeezed

23y Brian Morrissey

Overture Gets Squeezed

The paid search company is under increasing pressure as it juggles a number of new initiatives, two mergers, and mounting pressure from Google. Read M...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Washingtonpost.com revenues surge; Sponsorwise inks deals; Sprinks readies ad push. Read More...

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Another Banner E-Com Year Expected
Audience

Another Banner E-Com Year Expected

23y Robyn Greenspan

Another Banner E-Com Year Expected

B2C retail revenue is supposed to ring up more than $50 billion this year, eventually doubling by 2007. Read More...

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