Two tech behemoths debut new creative in ongoing efforts to winbusiness customers. Read More...
View articleIn the end, it's customers who matter. They don't care what technology you use. Read More...
View articleLegal remedies to the spam problem have little chance of making a difference for consumers -- or marketers. Read More...
View articleYou’re a savvy marketer. You understand e-mail and e-newsletters. Suddenly, you head the e-mail department. That’s Kendra’s situation. Read More...
View articleAs e-commerce has moved into the mainstream, e-tailers are faced with the challenge of updating and maintaining expensive IT investments – sometimes s...
View articleThe e-commerce giant signed a multi-year deal with the professionalbasketball organization to power the popular NBA.com and WNBA.com sites. Read More...
View articleWhat's the difference between coffee at harvest and at Starbucks? A whole lot of value. Read More...
View articleMarketers, programmers, and the IT department. Once strangers, they now have a common -- and uneasy -- bond. Read More...
View articleWhat would you do with the savings if you could cut your marketing budget in half? Read More...
View articleThe business news site joins the bigger ad format bandwagon set in motion by NYTimes.com. Read More...
View articleSecluda debuts enterprise anti-spam product; eUniverse sees falling revenuse, profits. Read More...
View articleA marketer decided to enliven its e-mail messages with images. It ran a test (of course) with surprising results. Read More...
View articleFormer DoubleClick privacy officer O'Connor Kelly to assume post already swirling in controversy. Read More...
View articleIf you're not considering contextual ads, perhaps you should take a look. Read More...
View articleAgency claims St. Louis man using bulk e-mail with deceptively bland subject lines to drive traffic to adult Web site. Read More...
View articleTom Rogers has resigned as chairman and CEO of the online/offline publishinggiant, citing 'differences regarding the future direction of the company.'...
View articleI've grown accustomed to her face: Rebranding raises delicate customer issues. Read More...
View articleDespite this high estimate, it only would only represent about 5 percent of mobile entertainment service revenues since there is so much free content ...
View articleThe paid search company says it will raise its minimum bid price from 1 cent to 5 cents, following Overture's lead. Read More...
View articleNewsletter in a rut? A challenge to shake things up: change, test, and change some more. Read More...
View articleWill streaming ads save us? Not likely. But they certainly have the potential to do great things. Read More...
View articleSurvey: spam, pop-ups besmirching all ads; Toyota, Yahooligans team for child-book promo. Read More...
View articleOverture names Leonard Stein chief legal officer; Carat Interactive launches an online campaign for Vonage; GotMarketing deal with Yahoo! creates a ve...
View articleStudio venture hooks up with movie site to generate video-on-demand traffic and build out its online distribution system. Read More...
View articleThe man who served as the company's chief executive for its first six years leaves, after going through two years of great change under Semel. Read Mo...
View articleRSS search is on the rise. An introduction to new tools for finding news and blog content. Part one of two. Read More...
View articleNewspaper companies' Internet units report solid first-quarter returns. Read More...
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