Contextual Advertising: The Consumer's Point of View
Media

Contextual Advertising: The Consumer's Point of View

23y Tessa Wegert

Contextual Advertising: The Consumer's Point of Vi...

Don't write off contextual advertising altogether,but don't forget due diligence, either. Read More...

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E-Mail Coalition Floats New Anti-Spam Plan
Media

E-Mail Coalition Floats New Anti-Spam Plan

23y Team ClickZ

E-Mail Coalition Floats New Anti-Spam Plan

How to block spam while letting the legitimate messages through? At the ISPCON conference in Baltimore, a coalition of e-mail marketers presented some...

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Spam: the Battle Cry Uniting ISPCON
Media

Spam: the Battle Cry Uniting ISPCON

23y Team ClickZ

Spam: the Battle Cry Uniting ISPCON

Marketers, software vendors and ISPs agree that everyone is suffering from spam -- except the spammers. What to do? Read More...

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E-Nurturing, the IBM Way
Email

E-Nurturing, the IBM Way

23y Karen Gedney

E-Nurturing, the IBM Way

IBM uses e-mail to provide value to prospects during a long sales cycle. Read More...

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Study Finds Email Easily Beats Out the Phone
Email

Study Finds Email Easily Beats Out the Phone

23y Al DiGuido

Study Finds Email Easily Beats Out the Phone

A wide majority of businesspeople rely on email more than the telephone when it comes to business communications, according to a new study from Meta G...

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Execs and Accounts for April 23, 2003
Media

Execs and Accounts for April 23, 2003

23y Zachary Rodgers

Execs and Accounts for April 23, 2003

Sprinks names J Walter Thompson as its agency of record; RedSheriff's Web Analytics service selected by Creative Labs; EmailLabs tapped by Jupitermedi...

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Ask Jeeves Sees Growing Profits
Media

Ask Jeeves Sees Growing Profits

23y Brian Morrissey

Ask Jeeves Sees Growing Profits

The second-tier search engine reports solid first-quarter results, driven in part by its Google partnership. Read More...

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RSS: Gateway to News and Blog Content, Part 2
Search

RSS: Gateway to News and Blog Content, Part 2

23y Danny Sullivan

RSS: Gateway to News and Blog Content, Part 2

RSS search is on the rise. An introduction to a tool for finding news and blog content. Part two of two. Read More...

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Overture Sees Lower Earnings
Media

Overture Sees Lower Earnings

23y Brian Morrissey

Overture Sees Lower Earnings

The paid search company drastically lowers its earnings outlook for the year due to its recent spending spree. Read More...

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It's Good to Do Good
Media

It's Good to Do Good

23y Susan Solomon

It's Good to Do Good

Companies exist by virtue of community consent. Opportunities for enhancing community relations through Web content. Read More...

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AOL Stops the Bleeding
Media

AOL Stops the Bleeding

23y Brian Morrissey

AOL Stops the Bleeding

While ad revenues and subscriber numbers continue to fall, the ISP contributed to growth thanks in part to its new broadband offering. Read More...

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Google Scoops Up Applied Semantics
Media

Google Scoops Up Applied Semantics

23y Brian Morrissey

Google Scoops Up Applied Semantics

UPDATE: The search engine upstart buys a search company to augment its content targeted advertising programs. Read More...

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Digital Humanism: The Outside of Cyberspace
Media

Digital Humanism: The Outside of Cyberspace

23y Len Ellis

Digital Humanism: The Outside of Cyberspace

The machines may be running the applications, but don't forget who's running the machines. Read More...

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Communication Slowdown
Audience

Communication Slowdown

23y Robyn Greenspan

Communication Slowdown

Research indicates a decrease in the average total telecommunication spending by American consumers – the first in more than three years. Read More...

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The Role of CPA in the Media Buy
Media

The Role of CPA in the Media Buy

23y Mark Redetzke

The Role of CPA in the Media Buy

Cost-per-action efforts shouldn't stand alone, but they do have a role to play in the overall strategy. Read More...

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Overture Makes Official S. Korea Debut
Media

Overture Makes Official S. Korea Debut

23y Pamela Parker

Overture Makes Official S. Korea Debut

Making good on its promises, the paid search player launches in thefirst of many new markets planned for 2003. Overture Closes FAST Deal Read More...

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Overture Closes FAST Deal
Media

Overture Closes FAST Deal

23y Elana Anderson

Overture Closes FAST Deal

The Pasadena, Calif., firm completes its $70M purchase of FAST's Web search unit and expects to finish its $140M AltaVista buy in two weeks. Read More...

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AOL's New Cash, New SEC Woes
Media

AOL's New Cash, New SEC Woes

23y Team ClickZ

AOL's New Cash, New SEC Woes

Ahead of its first quarterly results, the struggling media giantannounces a $1.22 billion cash sale of cable assets; report also details new SEC ad pr...

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Turn Customers Into Marketers
Marketing

Turn Customers Into Marketers

23y Martin Lindstrom

Turn Customers Into Marketers

New twists on P2P marketing for a new generation of customers. Read More...

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McAfee Unleashes SpamKiller For Small Businesses
Email

McAfee Unleashes SpamKiller For Small Businesses

23y Nick Usborne

McAfee Unleashes SpamKiller For Small Businesses

Network Associates asserts that McAfee SpamKiller for Exchange SmallBusiness will stop junk e-mail in its tracks - before it reaches end users. Read M...

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Knowledge Is Power: Free E-Mail Intelligence
Email

Knowledge Is Power: Free E-Mail Intelligence

23y Paul Soltoff

Knowledge Is Power: Free E-Mail Intelligence

Knowledge is essential to success. Where to find it -- free. Read More...

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Upgraded Ask.com Seeks Everyday Searchers
Media

Upgraded Ask.com Seeks Everyday Searchers

23y Kim MacPherson

Upgraded Ask.com Seeks Everyday Searchers

Best known for its Q&A format, the search firm improves search tools and processing speed to wean users off their Google habit. Read More...

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NetRatings Thinks Small with SiteCensus
Media

NetRatings Thinks Small with SiteCensus

23y Ryan Naraine

NetRatings Thinks Small with SiteCensus

The Web measurement firm rolls out a census-based service for sites with smaller audience sizes. Read More...

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Ask Jeeves Plans New Marketing Push
Media

Ask Jeeves Plans New Marketing Push

23y Brian Morrissey

Ask Jeeves Plans New Marketing Push

With a new agency, TBWA/Chiat/Day, the search engine plans its first major push in two years, with an eye to changing its brand image. Read More...

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Sports Content Revenue Soars, Scores
Data insights

Sports Content Revenue Soars, Scores

23y Robyn Greenspan

Sports Content Revenue Soars, Scores

The online sports ticketing and digital content market is expected to generate more than $1 billion in the U.S. by 2007, and global revenue from sport...

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Overstock, Microsoft Settle Suit over Piracy Allegations
Media

Overstock, Microsoft Settle Suit over Piracy Allegations

23y Pete Blackshaw

Overstock, Microsoft Settle Suit over Piracy Alleg...

Microsoft charged Overstock with allegedly advertising and distributing counterfeit and unauthorized Microsoft software. Read More...

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Execs and Accounts for April 21, 2003
Media

Execs and Accounts for April 21, 2003

23y Zachary Rodgers

Execs and Accounts for April 21, 2003

Ask Jeeves hands its creative and advertising business to TBWAChiatDay; Overture completes its acquisition of the Web search unit of Fast Search & Tra...

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