Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, a...
View articleIn this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, ...
View articleAhead of StrategyEye’s Future of Travel event on Wednesday 2nd September, Stephen Tayor, vice president and managing director of travel ad platform So...
View articleHow to evaluate demand side platforms for a programmatic strategy in China. Read More...
View articleTwitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all ma...
View articleWendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pa...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week is n...
View articleClaiming the top stop of the viral video chart this week is three-time Grammy winner Kelly Clarkson singing the profiles of Tinder users. Read More...
View articleThe ad, which adopts a “space launch” theme, shows Honda machines arranged on a runway to look like a rocket and slowly builds to a blast-off crescend...
View articleThe latest research from Experian indicates that 51.7% of brands will be using more sophisticated personalisation in the future. Check it out. Read Mo...
View articleAccording to the latest figures from the Audit Bureau of Circulations, The Sun is the least visited UK national newspaper website. The decline follows...
View articleThe IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Read More...
View articleThailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...
View articleLearning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swif...
View articleMarketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...
View articleSocial media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends th...
View articleAmazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Read More...
View articleRemember when Alan Partridge desperately pitched ‘youth hostelling with Chris Eubank’ to the BBC?’ Eighteen years on, Hostelworld has made it a realit...
View articleGuardian columnist Owen Jones wanted to know what it would be like to meet his trolls face to face, so he arranged to go for a pint with a man he'd pr...
View articleFacebook has overtaken Google as the top platform for online news traffic, according to new research by Parse.ly. The study, which highlights the incr...
View articleMarketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Read More...
View articleIn marketing, the quality of a price presentation can influence conversion rates. Use these suggestions to refine your price presentation strategy and...
View articleSummer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Read More...
View articleRecent research has revealed that millennials are sharply divided from other generations in their perceptions of the relevancy of advertising. Read Mo...
View articleWhat better way to advertise a new digital business card app, than by updating American Psycho’s famous business card scene. Read More...
View articleMessaging app Kik has secured $50m worth of funding from one of its partners, China’s internet giant Tencent, putting the company’s total at $120.5m...
View articleDirect communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of s...
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