Because not all people in technology or marketing are created male, or treated equally. Read More...
View articleConsumers’ attention spans are only getting shorter, according to new research from Oracle. How do you get them to focus on your marketing messages lo...
View articleSnack bar brand KIND has tapped Instagram star and artist Rachel Ryle to encourage moms to share their best summer photos for a chance to win a custom...
View articleThe move should help over-worked social media managers track all information from one place. Read More...
View articleThe British online retailer Very and Rizzle Kicks have worked together to put a British twist on DJ Jazzy Jeff's iconic summer hit 'Summertime'. Read ...
View articleWorld Player of the Year Cristiano Ronaldo and Barcelona striker Neymar have become the new faces of PokerStars as the online gambling site launches i...
View articleThe new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...
View articleResponse to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...
View articleKey SEO tools to power a content marketing campaign. Read More...
View articleTo combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest b...
View articleSocial media is a powerful tool for brands to keep tabs on what their customers are saying. How can you use it to turn complaints into positive conver...
View articleNew York-based viral video agency Thinkmodo has released a video promoting the new Fantastic Four film, in which they create a pyrotechnic drone that ...
View articleIt's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...
View articleTech entrepreneur and investor Michael Tobin has joined Popshack, a social music network that connects brands with pop music fans, as executive direct...
View articleLinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? L...
View articleFundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in y...
View articleBurying the hatchet once and for all to bring marketers and innovators closer together. Read More...
View articleThe women’s interest channel, promising to tell stories from a female perspective, sees Unilever coming on board as brand partner. Read More...
View articleA few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...
View articleSome PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise re...
View articleRussia may ban emojis depicting same-sex couples from social media if an investigation finds that they violate the country’s ‘gay propaganda’ laws. Re...
View articleUnderstanding the needs, wants and opportunities data presents is commercially critical to all of us. Read More...
View articleTo compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...
View articleWhat else has been happening in marketing land in this momentous week when .rising became ClickZ UK? Check out our weekly round-up to get all the esse...
View articleCheck out this video of the Google Translate team testing out the app's insanely good live translation camera feature on the lyrics to "La Bamba". Dan...
View articleVirgin Media’s latest advertisement makes use of a variety of animal characters to represent different kinds of football fans. Read More...
View articleTop Gear’s Jeremy Clarkson, James May and Richard Hammond have signed a deal with Amazon to present a new motoring show. Read More...
View article