What would happen if you turned everybody's entry into the subway into different sounds? Beautiful music that "makes people happy" says James Murphy, ...
View articleIn the latest Pringles ad, a group of unsuspecting friends sing along to 'Happy' by Pharrell Williams under the false belief that they are in their ow...
View articleAccording to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...
View articleThe proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consume...
View articleIt's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with custom...
View articleNew data indicates that quarterly global spend on Facebook advertising has grown 114% year on year, with 63% of Facebook ad budgets directed towards m...
View articleTwitter has apologised for throwing a frat-themed party at the company’s San Francisco headquarters. Read More...
View articleConflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...
View articleForever 21 has collaborated with Brooklyn-based agency Breakfast to build a thread screen that displays consumers’ Instagram images in real time. Read...
View article#WorldEmojiDay - a celebration of the cartoon illustrations that now dominate the way brands communicate with consumers - drew over 271,00 mentions on...
View articleBrands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable t...
View articleTech giant Huawei has announced an increase in smartphone sales of 36% in the first half of the year. The company’s overall revenue has grown 30% to £...
View articleFacebook has introduced a number of new features to help advertisers and publishers control who sees their videos. Read More...
View articleFew marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-chann...
View articleAfter Apple failed to sell as many iPhones in its third quarter as analysts had hoped, more than $66bn of Apple’s value has been wiped due to fear tha...
View articleWhen paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of...
View articleA recent survey of consumer perceptions of innovative tech brands found that identification with brands and innovation has broadened. This year, seven...
View articleData center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blackli...
View articleWith brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...
View articleAs part of its latest ad campaign ‘Emoji Literacy’, Domino’s is handing out free flashcards online to help infrequent texters decipher the little cart...
View articleAPAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Read More...
View articleThe Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and und...
View articleIn a new safety campaign, Toyota has developed an advert that turns your mobile phone off when driving. Using the iPhone's "Hey Siri" feature, Toyota ...
View articleAmazon’s first-ever Prime Day failed to overtake Black Friday as the preferred shopping day of the year, according to data from ad tech firm Magnetic....
View articleWhen it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to sh...
View articleTo show the world how thrilling the Lexus RC F is to drive, Lexus has used biometric technology to create a one-off vehicle which reflects its driver'...
View articleLooking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...
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