Real-time marketing is growing in popularity in China. See how brands like McDonald's, Durex and Xiaomi are using it on Weibo. Read More...
View articleAt midnight, Amazon - and Walmart, in response - will start 24 hours of deals better than Black Friday. If it goes well, industry experts think Prime ...
View articleBuilding out call center processes and marketing automation techniques can provide exponential benefits for your company. Read More...
View articleWord Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Read More...
View articleVolkswagen’s latest campaign “Unleash Your Rrrr” lets you control a virtual Golf R with the sound of your screeching voice. Read More...
View articleSocial teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Read More...
View articleWhile a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. R...
View articleTrying to decide whether to prioritise a mobile app or a responsive website? A complete mobile strategy encompasses both, but your immediate goals sho...
View articleFacebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages. Read More...
View articleTruffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig'...
View articleApple has released two ads for the iPhone, one that explains how well the hardware and software work together, and another that shows how much owners ...
View articleKleenex's new ad tells the story of a man who finds companionship in a dog that faces the same struggles as he does. The ad has been seen more than 40...
View articleMarketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along -...
View articleThe display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and t...
View articleIn the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...
View articleWith Facebook giving users more control of what they see in their News Feed, they're likely to remember their closest friends, but they may not necess...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articlePhil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Read...
View articleThis week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspir...
View articleRe-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you...
View articleAccording to new research, Apple Pay still has a way to go to win the trust of most consumers. Read More...
View articleWhile we've become accustomed to the Internet being free, advertising is the price we pay for that. As people grow tired of ads and install ad blocker...
View articleIn the wake of recent campaigns by companies like Always discussing the ramifications of being labeled a girl, a video asking males aged 5-50 what it ...
View articleDo you want to swipe left or right? Let your heart decide with the new hands free Tinder app which swipes right or left according to your heart rate w...
View articleIn an attempt to appeal to millennial demographic, Honda have enlisted the help of director Jason Reitman (Juno, Up In The Air) to create their latest...
View articleAn industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter r...
View articleIn its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big facto...
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