It's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between ge...
View articleYouTube star Felix 'PewDiePie' Kjellberg has come out in defense of his vlogging fortune after an article on Fusion sparked a fierce online debate - w...
View articlePeople have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...
View articleBuyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumer...
View articleGoogle AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to t...
View articleEverything looks better in slow motion, from action scenes, to raindrops to babies' poo faces. Saatchi & Saatchi London created this glorious ad f...
View articleIn this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable ma...
View articleAccording to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are con...
View articleRelevancy is the most important aspect of location-based marketing. While local contests and promotions are a good idea, assuming that everyone in Col...
View articleAugmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...
View articleGone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...
View articleThankfully, The Drum was our fly on the wall to witness their conversation, which spanned social media, family and gaming. Read More...
View articleAlways has launched the second installment of its #LikeAGirl campaign with another girl-empowering, prejudice quashing ad. The P&G-owned sanitary ...
View articleThe Tech Partnership is funding a limited number of places on the Academy of Digital Business Leaders’ (ADBL) Digital Training Programmes, allowing em...
View articleWeibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Read More...
View articleA cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong...
View articleDoritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...
View articleOver 160 trillion instant messages will be sent by 2019, according to research from Juniper. Read More...
View article"When you drive the wrong car you teach the wrong words," reads script during the ad, as the brand aims to point the finger at road rage for the child...
View articleFocusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did...
View articleAs programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher....
View articleAsda has brought back its signature pocket tap to celebrate its 50th anniversary, also picking up parent company Walmart’s strapline; “Sav...
View articleNike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Read More...
View articleMarketing automation adoption has increased 11 times from its level in 2011, according to the the guys at Uberflip. Explore their infographic to navig...
View articleFiat has launched an immersive tablet and mobile app to “captivate and educate” prospective customers about the new addition to the car manufacturers ...
View articleBy integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. Read Mo...
View articleAudio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Read Mo...
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