You're in charge of designing and implementing CRM in your organization. You're about to invest thousands, if not millions, of dollars in technology t...
View articleIT budgets in the United States increased in 2001, but not nearly as much they were forecast to rise back in January of 2001. Read More...
View articleUPDATE: Company fires 400 employees in restructuring. New strategy includes charging for more services and less "attitude." Read More...
View articleThe EU's Parliament could direct member states to legislate 'opt-in.' Read More...
View articleeBay, Burger King launch an Internet-based loyalty marketing program that's said to be the first in the fast-food business. Read More...
View articleThe Online Publishers Association is taking on the role of evangelist, spreading the good word about what it sees as a major remedy for the industry's...
View articleYou may have the raw data, but unless you get a creative brief that provides true insights into your audience, your copywriting inevitably suffers. Re...
View articleAll the ingredients of a near-perfect, permission email marketing strategy are wrapped up in a corporate e-newsletter. Why not do it in an elegant, pr...
View articleIn the seventh part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses five must-haves for a successful newsletter...
View articleA certain school of thought holds that Internet advertising, to be successful in wooing traditional marketers, must adopt the language and metrics to ...
View articleA report by eMarketer expects a record quarter for online consumer spending in the fourth quarter of 2001, and more than 14 million more shoppers than...
View articleIt's not a surprise that a Jupiter Media Metrix study found the time spent using instant messaging applications was up 48 percent at home in the past ...
View articleThe online media company said the layoffs were part of plans to hunker down and turn a pre-tax profit in the fourth quarter this year. Read More...
View articleA new study by Dynamic Logic suggests that consumers view pop-up ads on par with direct marketing and television commercials -- and they like them a l...
View articleWhat are "good" and "bad" practices in search engine marketing? So far, there are no definitive standards, but that'll change if some activists get th...
View articleIt's potentially a win for the-company-formerly-known-as-GoTo, and for Yahoo!, which is struggling to boost its paid services. Read More...
View articleChoosing ad-serving technology? It's a big investment with a panoply of factors to consider. Server side? Third party? In this two-part series, Eric w...
View articleLooking to increase revenue and protect itself from the weak ad climate, the Waltham, Mass., Internet giant will offer real-time financial market data...
View articleThe Denver-based backbone provider trades technology for advertising, continuing its earlier successes with AOL and Microsoft. Read More...
View articleSend email to your snail mail list -- even if you don’t know your customers’ addresses in cyberspace? Yes, it is possible! Here are the how-tos and th...
View articleJust weeks after the networks filed a lawsuit against ReplayTV, the luxury automaker aims to work within digital video recording technology. Read More...
View articleUPDATE: The $27 million deal will create Europe's largest online ad network, as the Alley firm contemplates the fate of its own U.S. media group. Read...
View articleMessage over medium. The threat of anthrax could deter people from opening direct mail pieces, even from brands they've trusted all their lives. If ma...
View articleEnough of what everyone's doing wrong on the Web. Here's a company Joe thinks is picture-perfect. This case study looks at ways to keep customers happ...
View articleCan the direct response and branding concepts be reconciled? Jim discusses how they might be in this further explanation of engagement branding. Read ...
View articleThe ad network and technology player appears to be betting heavily on future dividends from its recent merger with Real Media. Read More...
View articleThe auction site's sellers will have access to Amazing Media's ad-creation tool. Read More...
View article