The wireless messaging channel known as SMS is ripe for exploitation. But Martin says few advertisers are taking advantage of the opportunity. Read Mo...
View articleJim wants the impression gone -- and he wants it gone now. This week, he tells you why. In the second of this two-part series, he'll tell you what sho...
View articleIn a hurry to create a solid brand? Don't forget to build that brand around a valuable product. Read More...
View articleThe e-mail marketer and tracking firm gains a new distributor; Digital River, meanwhile, builds out its marketing suite. Read More...
View articleBy encouraging members to refer others, the audio service aims to continue its comeback after being knocked offline during the Sept. 11 terrorist atta...
View articleWhen you send an email, you should be thinking of ways to wriggle into your prospects’ long-term memory. An immediate response may be nice, Bryan beli...
View articleAppending offline data to email addresses has proven to be an impossible task, because email lists are an eroding asset. Read More...
View articleThe rule applies to technology, the Internet, and your own company: Networks work better and more efficiently than centralization. Doesn't Microsoft g...
View articleSlightly more than one-quarter of European consumers with Internet access bank online, according to a report by Datamonitor, and British Internet user...
View articleIn this age of increasing consolidation, Gunji's been pondering where rich media technology players went wrong -- and how the industry can right itsel...
View articleThirty-five percent of all Americans report being very satisfied with their online holiday shopping experience, which is better than years past, but a...
View articleKeep it simple and keep it snappy, or today's time-starved customers may leave before you've finished your pitch. Read More...
View articleRecent figures suggest that fewer than 5 percent of online users routinely register their information at sites, largely due to concerns over privacy a...
View articleU.S. online sales decreased from $4.0 billion in September to $3.6 billion in October, according to the NRF/Forrester Online Retail Index. This raises...
View articleThe Spanish Internet portal will once again promote Dave Matthews Band and other BMG artists as part of its two-year-old agreement to work with Bertel...
View articleANALYSIS: In his self-described "coming out party", Yahoo! CEO Terry Semel articulated his long-awaited plans for the company, and his decreased empha...
View articlePrepaid performance deals may be all the rage in affiliate circles, but they don't make much sense to Jason. Read More...
View articleWooed by the promise of new profits, Business.com follows Yahoo!'s lead and begins selling featured listings in its search engine. Read More...
View articleCan Web inventory be sold like broadcast media, using the pre-empt approach? Tig thinks pre-empting could lower prices for advertisers and earn sites ...
View articleBuilding on an earlier streaming media partnership, the radio station giant contributes to a $9.5 million financing round. Read More...
View articleIf it ain't broke, don't fix it. Rebecca weighs in on the redesign everyone's talking about. Read More...
View articleEyeWonder looks to Japan; Winstar Interactive boosts client roster; YesMail strikes Postfuture partnership. Read More...
View articleWhen are "permissioned" email lists not what they seem? Tom shares ways smart media buyers can figure out the reality of the situation. Read More...
View articleA significant increase in the number shoppers at toy sites during the week ending Nov. 11 has led analysts to declare that week the beginning of the h...
View articleWhat do your customers want for the holidays? Don't know? Well... have you ever thought of asking? Even Santa needs a little help this time of year. R...
View articleFind women fascinating but mysterious? Well, it may not help you understand your wife or girlfriend, but Seana does have some advice on targeting wome...
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