You're in charge of designing and implementing CRM in your organization. You're about to invest thousands, if not millions, of dollars in technology t...
View articleAt first, trying to understand "sessions" seemed to Seana like trying to understand algebra. But she's figured it out, and you can, too. Read More...
View articleJupiter Media Metrix weighs in with its numbers for post-Thanksgiving online shopping by finding 43 percent more visitors to shopping sites during Tha...
View articleFollowing up on upgrades to its ad serving technology earlier this year, the online advertising giant looks to expand to other media. Read More...
View articleThe media giant could find itself facing a class-action suit over claims made in advertising for its ISP service. Read More...
View articleE-commerce sales in the third quarter of 2001 in the United States were up 0.2 percent from the second quarter, according to the Census Bureau of the ...
View articleBefore you build your Web site, take some time to do the upfront chores that'll ensure you'll have a firm foundation. Read More...
View articleIn their efforts to woo traditional advertisers over to interactive, some are advocating for the banishment of the impression. Tom argues that the muc...
View articleWhile advertisers could benefit in the short run, directing users' surfing habits also could spur a consumer backlash. Read More...
View articleA survey of network IT executives for Network World found that network budgets will increase by nearly 4 percent in 2002, and an increase in attention...
View articleAre you a search engine optimizer? A search engine positioner? Finding the appropriate moniker can be tricky, but Danny says he's finally come to a de...
View articleThe Friday after Thanksgiving may be the day people head to the malls, but thanks to broadband Internet connections at work, it's the Monday after Tha...
View articleABC taps Wink for iTV; Dynamic Logic aims for vertical clients; Fastclick adopts CUME model. Read More...
View articleAll the ingredients of a near-perfect permission email marketing strategy are wrapped up in a corporate e-newsletter. You're creating it in an elegant...
View articleI am woman. Hear my pocketbook roar! Read More...
View articleChoosing ad-serving technology? It's a big investment with a panoply of factors to consider. Server side? Third party? In the second part of this two-...
View articleWith a new executive at its helm, the Interactive Advertising Bureau now seeks to bury the hatchet. Read More...
View articleThe total worldwide value of goods and services purchased by businesses through e-commerce solutions will increase from $282 billion in 2000 to $4.3 t...
View articleThe two firms look to become one source for automated ad targeting. Read More...
View article"The Sopranos" is a blockbuster success with the American public. Does the TV show contain a message about what people want that can be used in the cr...
View articleWould you buy a used car from this site? All the great marketing in the world won't succeed in getting consumers to buy from your site if you haven't ...
View articleThe Web's advantage is interactivity. Use it wisely, and you'll be competing with brick-and-mortar retailers on their own turf. Read More...
View articleBoosting its online services aimed at the ad industry, the Belmont, Mass., firm buys the Chicago company. Terms were not disclosed. Read More...
View articleCompanies launch long distance service that provides opportunities for AOL members to earn credits redeemable for AOL service. Read More...
View articleA pair of studies from J.D. Power and Associates found that auto buyers are increasingly working the Internet into their search, regardless of searchi...
View articleA survey by two industry groups finds that major companies are renewing or upping their Web advertising budgets for 2002, and looking toward better in...
View articleThe cash and stock deal is among a string of purchases the offline/online marketer has made in order to extend its reach in the teen and college-age m...
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