While the industry will have to wait a bit longer for the Interactive Advertising Bureau's much-anticipated guidelines on weeding out discrepancies, r...
View articleThe Harry Potter brand seems to have cast a spell over kids (and their parents) the world over. But how long will he hold sway over his target audienc...
View articleThe interactive marketing and services firm plans to restructure operations in Paris, a move that includes a one-time charge of $2 million in its four...
View articleMarketing may not have its own Ten Commandments, but ethics are involved. Have you ever strayed from the straight and narrow? Here are some examples o...
View articleWhile Interactive Advertising Bureau leaders at the organization's annual meeting admitted a decline, they painted a hopeful picture of the industry. ...
View articleThe firm, which has recently been pushing its travel offerings in light of the holiday season, promotes Brett Keller to theCMO post. Read More...
View articleSneering Web critics may think calling something "brochureware" is the ultimate insult, but Blake says this form of site design can be ideal for small...
View articleRecently, Lynne and Jackie gave you a checklist for planning, executing, and deploying an email marketing campaign. Here's the list applied to real-li...
View articlePriceline appoints new CMO; Xdrive Technologies, United Online ink marketing agreement; automotive manufacturers increase Web buys; L90, Adtegrity.com...
View articleThe asset purchase deal includes an e-mail delivery system and interactive games designed for direct marketing efforts. Read More...
View articleNew business models, new technologies, new metrics. Where will the money-making opportunities be in 2002? Read More...
View articleThe tech news magazine has ceased publication of the its e-mail newsletters and there are strong hints the company will pull back its Web offerings in...
View articleOnline credit card fraud continues to be a growing concern, and online merchants are taking more precautions than ever before, according to the 2001 O...
View articleIn your persuasive writing, you may choose to take the road less traveled, but you've got to decide upon a path. Bryan says you've got a better chance...
View articleIt's not only the holiday season, it's also budget season. Does just thinking about approval for your 2002 marketing budget induce a migraine? Here's ...
View articleThe automaker will use Microsoft's portal to build interest in its first sports utility vehicle -- a year before the XC90 hits the streets. Read More...
View articleThe agreement will see the Web travel site using a Gator.com-like price-comparison service. Read More...
View articleEven though residential installations continue to dominate the worldwide DSL market, Cahners In-Stat found that the business DSL market will provide a...
View articleThe rich media interstitial firm receives protection for its HTML tagging process -- and said it plans to "clean up" the space by going after rival te...
View articleEnd of an era? The days of adamant double opt-in advocacy may be over. What will replace it, and how should marketers prepare? Read More...
View articleDuring next week's annual meeting, the Interactive AdvertisingBureau is expected to hand down its guidelines for impressionmeasurement, as well as to ...
View articleIf these ideas don't help you approach your job more creatively, at least they'll help you develop a deeper understanding of what you do. Read More...
View articleThe move comes following a controversy involving e-mail advertisements from NYTimes.com that appeared to tout two little-known OTC stocks. Read More...
View articleThere's a sucker born every minute. You don't have to be one of them. Read More...
View article2002's to-do list: the online media buying issues that need to be fixed in the new year. Read More...
View articleThe nation's No. 3 ISP, formed through the union of NetZero and Juno, aims to establish itself as the "value-priced" access provider. Read More...
View articleB2B email marketing an art? Take a look at this beautiful -- and effective -- promotional mailing. Read More...
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