The tech firm gains a reseller and new client brands for its marketing knowledge and research management tools. Read More...
View articleThe Microsoft chairman spoke to media planners and marketing directors this week in London, outlining an MSN-centric future, and extolling new ways of...
View articleRemember hypergrowth? Think email marketing. All the technology @d:tech has to offer is being channeled into your inbox. Read More...
View articleThe Web ad leader agrees to resell Solbright's services, continuing its string of strategic alliances this week Read More...
View articleNegative option opt-out negatively impacts the quality of an email list. This is one case where two negatives don’t make a positive. Read More...
View articleAlexis Gutzman discusses how to manage undeliverable email messages, and the importance of keeping your lists clean. Read More...
View articleYou pay big bucks for high-tech delivery methods, but how much do you pay for the messages themselves? Nick says you may want to reconsider your prior...
View articleReprising its "Harry Potter" efforts, AOL Times Warner launches online ads, a contest, anIM bot, and a promotional deal with the New York Times Co. Re...
View articleA survey by the National Regulatory Research Institute and BIGresearch of more than 14,000 Internet users found that almost half have complained to th...
View articleOnline shoppers outspent their post-Thanksgiving e-commerce purchases during the week ending Dec. 2 with $1.5 billion in total sales, according to com...
View articleDynamic Logic will take over the online ad giant's Ad Effectiveness unit, ceding a minority stake in return. Read More...
View articleQuo vadis, CRM? In this three-part series, Arthur examines the best and worst of CRM in the past to help us get it right in the future. Read More...
View articleYou can put away that PowerPoint slide extolling the Internet's meteoric growth rate; the adoption curve has gone flat. Still, there are plenty of new...
View articleVeriSign, the top domain name reseller and a leading trust services firm, will broaden its horizons to produce new revenuestreams. Read More...
View articleThose uninvited, invisible little apps lurking somewhere on your hard drive that serve up ads. Should software, or ads, have squatter's rights? Read M...
View articleWhen his short stack got a little bit taller one morning, Chris took note, discovering a smart marketing principle that’s applied especially well thro...
View articleIn his keynote address at the @d:Tech conference, DoubleClick CEO Kevin Ryan extolled the online ad industry's accomplishments. Read More...
View articleCCG.XM is folded into 141 Worldwide as Seneca buys out Organic's majority owners. Read More...
View articleIt's not rocket science. Ads that condescend, patronize, antagonize, annoy, insult, trick, or simply won't go away will not charm consumers, much less...
View articleThe state of the search -- how search engines are coping, surviving, and occasionally even thriving in a southbound economy. Read More...
View articleResearch from GartnerG2 predicts that as much as 10 percent of the B2C e-commerce transactions in the United States will be done through devices other...
View articleHow can a Web developer provide a potential client with the appropriate information if the prospective customer doesn't ask for it? Sean lays out 10 g...
View articleTurn On Media debuts offering; Bluestreak to serve Eyeblaster ads; Silverpop launches agency partnership program. Read More...
View articleThe three venerable newspapers join forces to increase the appeal of their career sites. Read More...
View articleWhile economic conditions appear to have forced some companies to delay projects or reduce the scope of implementation, Dataquest predicts the CRM mar...
View articleBefore our readers start forming a lynch mob, Jim tries to set things straight, explaining further why he thinks the impression's days as a media curr...
View articleCMGI's e-mail marketing company was the high bidder for Netcentives' e-mail unit, while Trilegiant and others split the bankrupt firm's other division...
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