Absolut, Acura, and DeBeers become the first advertisers on the streaming media service. Read More...
View articleiTV may not be a reality -- yet, but personal video recorders are. Is TV advertising adapting already to the fast-forward button? Read More...
View articleOther holiday seasons have certainly been more abundant in comfort and joy. This year, your customers may not be spending lavishly. That’s no excuse n...
View articleInstant Messenger to be included on Motorola products; Motorola to market across AOL Time Warner's broad range of online, print and television brands....
View articleMany retailer's online operations are proving to be surprisinglyeffective, according to research by Shop.org and The Boston ConsultingGroup, and an in...
View articleFrequent-flier and traveler loyalty programs have been rousing successes in engendering brand loyalty, but how will they perform in a recession? Read ...
View articleFollowing its merger with competitor Veripost, Return Path attractsfinancing from existing and new investors. Read More...
View articleDynamic Logic absorbed DoubleClick's Ad Effectiveness unit last week. Is more consolidation what the industry needs? Read More...
View articleOnline site is expected to complement the E*TRADE On Air program with financial news and content through streaming audio and video. Read More...
View articleThere's more to affiliate marketing than ads on Web sites. Affiliate campaigns can be conducted via email, too. Read More...
View articleDespite widespread discounts and promotions, many retailer's online operations are proving to be surprisingly effective, according to research by Shop...
View articleAGENCY.com divorces itself from Danish iTV arm; Premium Network unveils a new pricing system; and B2BWorks signs Cahners Business Information. Read Mo...
View articleNow that access to the Internet has reached "critical mass" of about two-thirds of American homes, the real revolution begins, said Robert Pittman, th...
View articleBacked by WPP Group and network executives, IAG aims to bolster networks' flagging advertising. Read More...
View articleA report on the catalog industry from DoubleClick's Abacus division found a consumer purchasing channel shift -- away from catalogs and toward online ...
View articleNearly half of development managers at large corporations plan to develop applications for wireless devices in the coming year, according to Evans Dat...
View articleThe mobile carrier is using rich media ads, designed by White Horse and Avenue A, in its first online branding effort. Read More...
View articleDoes your site pass the one page only indicator? Take this test to find out if your Web site can qualify customers to learn what they want -- and conv...
View articleDon't let a little thing like a corporate structure get in the way of your marketing project. Read More...
View articleCreativity, context, and relevance in online advertising -- are they falling victim to the surge in email marketing? Read More...
View articleIn a day ripe with selloffs, acquisitions and streamlining acrossthe high-tech sector, Luminant -- once fodder for SiliconAlley hecklers when a man po...
View articleThrough a renewed agreement with InfoSpace, the former Excite@Home portal will join Overture's list of big-name affiliates. Read More...
View articleDoubleClick's Abacus and @Plan units report that retailers' catalog efforts are losing shoppers as consumers increasingly turn to the Internet. Read M...
View articleWhy do CPA deals get a bad rap from affiliates? A few slimy merchants poison the environment for everyone. Read More...
View articleThe Big Chill? Tig predicts frozen media budgets won't thaw until well into the year after next. Sounds like a long, cold winter. Read More...
View articleIf the data from the Nielsen//NetRatings Holiday eCommerce Index is any indication, there should be a lot of packages arriving at a lot of homes that ...
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