Does it really take too long to plan and buy online media? How can media planners get off the deadline treadmill? Read More...
View articleA study by Princeton Survey Research Associates found that information technology has enhanced the work of human service nonprofit organizations, savi...
View articleThe search engine says it's not sure yet how to monetize the offering, but with a host of A-list retailers, it's potentially sitting on an offering of...
View articleQuo vadis, CRM? In this three-part series, Arthur examines the best and worst of CRM in the past to help us get it right in the future. Read More...
View articleEven online shoppers put off their holiday shopping this year, according to Jupiter Media Metrix. While traffic should be headed down to allow for shi...
View articleChris learned early in his career that accountable marketing gets no respect and branding is where it's at, but his perspective is a little different ...
View articleThis holiday column is a stream of riches rather than Rob's usual rich and streaming... Read More...
View articleThe auto marketing site also scores a patent on some of its technology for transmitting purchase requests overthe Internet. Read More...
View articleSo, you're building a new Web site. Be sure to incorporate SEO techniques sooner rather than later in the process. Read More...
View articleStill, Gartner cautions online ad players to diversify their revenue, and media offerings, since the market will remain highly competitive. Read More...
View articleJust when you thought PCs were becoming the dominant gaming platform, new hardware leads to a renewed interest in gaming consoles, according to Jupite...
View articleMobile advertising has gotten a bad rap since it was hyped so strongly a year or so ago, but thinking more broadly is the first step to taking advanta...
View articleEven after the Sept. 11 attacks, Web travel are increasing their spending, while the holiday shopping season has yet to have much impact on e-tailers'...
View articleSo, you've gathered quite a list of email addresses through sweepstakes and freebie offers. What do you do now, and what kind of response can you expe...
View articleSatisfied with getting your target audience's attention for just a few seconds? Take a look at tools that can solidify your brand's image in a consume...
View articleIT/IS spending in the United States and Europe hit rock bottom in 2001, but is expected to rebound in 2002, according a survey released by CyberAtlas ...
View articleToo little creative? Too much creative? How many executions are just right for an online campaign? Read More...
View articleFollowing Yahoo!'s lead, Terra Lycos will charge users for hosting homepages free of banners and pop-ups. Read More...
View articleA survey of marketing executives found technology companies spent too much time on brand awareness, and too little on CRM. Read More...
View articleIt's been a bumpy ride. Here are Susan's tips for a happy, healthy, and prosperous New Year. Read More...
View articleIt may be better to give than to receive, but Dev urges you to ignore that maxim when it comes to spam. Read More...
View articleShareware combined with push technology. Skins and wraps. Dana predicts advertising in 2002 will be interactive and targeted, but not necessarily Web-...
View articleIf customers are stuck, your site isn't sticky. Is the problem your GUI? Read More...
View articleTotal U.S. spending on online sales increased from $3.6 billion in October to $4.9 billion in November, according to the NRF/Forrester Online Retail I...
View articleResearch companies weigh in with their e-commerce numbers for the beginning of December, predictions on returns and the role of convenience in holiday...
View articleThe Countdown: What shaped B2B marketing in this turbulent year? What lessons can we draw from these trends and changes? Read More...
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