Months after receiving a patent for the technology and acquiring a rival, the rich media e-mail firm takes the wraps off its embedded transaction prod...
View articleHave we hit the economic bottom -- meaning there's nowhere to go from here but up? Eric says yes -- and tells you where you should direct resources fo...
View articleNo more Mr. Nice Guy? Sometimes that's the approach a marketer's gotta take, argues Chris. Maybe you won't win the personality contest, but you'll get...
View articleThe Web isn't a supermarket, it's a bazaar. For all the tech advances, we're back to wheeling, dealing, haggling, and negotiating in a virtual market ...
View articleSnazzy unique navigation may wow your site visitors, but if it hinders them from finding what they need, they won't be hanging around very long. Read ...
View articleFollowing the the termination of the pact, which shuts down the CBSHealthwatch.comsite, Medscape would return of approximately $111 million in outstan...
View articleNearly three-quarters of the dial-up Internet subscribers in the United States are content with the quality of their Internet service, which is bad ne...
View articleThe nation's latest airline disaster prompts publishers of Web news sites to again deal with a surge in Web traffic. Read More...
View articleMore small businesses are relying on the Internet, especially for customer service and communications, according to a survey by Verizon. Read More...
View articleThe Web portal boosts its streaming advertising capabilities, adding 140 new terrestrial stations to its lineup. Read More...
View articleFor $10 million, iWon eventually gets certain domain names, trademarks and user traffic from Excite.com, but not the chairs, computers or official cor...
View articleAs a marketer, you're looking to build a warm, trusting relationship with your customers. What better way to do that than to communicate with them on ...
View articleWhen do more impressions deliver less value? If you don't know about frequency caps, you'd better find out. Do the math -- and avoid getting ripped of...
View articleWhen the cost of online advertising dramatically undercuts traditional media costs, marketing dollars will flow online. Tig continues his examination ...
View articleMindArrow launches holiday promotion, Adtegrity sees increased revenue, Luminant cuts staff. Read More...
View articleNearly 30 percent of business people could be classified as pirating software using a variety of electronic methods, according to a survey by the Soft...
View articleThe Dulles, Va.-based giant confirmed that it had eliminated 20 positions from its 750-person interactive marketing group. Read More...
View articleUPDATE: The PDA maker does an about-face in marketing as it struggles to cope with flagging sales and internal turmoil; stock bounces 20%. Read More...
View articleA five-star hotel generated a surprising result when it added video to its email marketing messages. Heidi gives us the lowdown on the campaign. Read ...
View articleSeana buys media. Wedding gifts, too. Recently, she endured e-tail hell when she ordered from an online merchant -- one she'd chosen (as a media buyer...
View articleUPDATE: The industry giant is poised to lose a key executive from its embattled Media group, with the surprise departure of Barry Salzman. Read More...
View articleWhose numbers do you trust? Tom believes that question may soon be a bit easier to answer. Read More...
View articleAlmost three-quarters of the online buyers in the United States have not viewed, created or purchased from an online gift registry, according to resea...
View articleYou're in charge of designing and implementing CRM in your organization. You're about to invest thousands, if not millions, of dollars in technology t...
View article"Home for the Holidays" seeks to boost the automaker's Chrysler, Jeep and Dodge brands, using a central America Online site and print and on-air ads. ...
View articleAs the IAB considers taking a position on ad-blocking software, new Forrester research finds only one percent of Web surfers actually use the tools. R...
View articleA Cyber Dialogue study suggests that e-tailers are missing a large chunk of potential revenue. Read More...
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