The idea that content is cheap and easy to produce is pervading our society, but this misguided mindset is sure to result in a major shakeout. Read Mo...
View articleThink email marketing is a technological magic bullet? Think again. Read More...
View articleThe estimated $20 million account -- and the task of repositioning one of the country's largest software firms -- goes to the agency behind "Got Milk....
View articleIn its latest effort to prove its worth to national advertisers, Yahoo! promotes restaurant chain Pizza Hut on its front page and throughout its netwo...
View articleRetailers in the United States sold more than 300,000 copies of Windows XP in the first three days after its launch. Not a shabby showing, but not up ...
View articleWhat do you want? What do you need? How much will it cost? This week, Paul suggests how to go about selecting a company to help your business with sea...
View articleThe Direct Marketing Association urges sites to launch privacy policies compliant with IE6's P3P implementation. Read More...
View articleIn the past, tricking people into opening your physical mail or email might have been effective, but these altered times require a change in tactics. ...
View articleToday's new technologies may not be the final chapter in interactive marketing, but they're certainly a worthy prologue. Read More...
View articleJust weeks after reporting slipping earnings and major cash losses, the two interactive shops band together. Read More...
View articleA Forrester Research survey found that the number of large companies in North America that have cut their e-business budgets has nearly doubled in the...
View articleAre marketers looking at today's realities or simply following a popular perception of the "right" way to do branding? Read More...
View articleAiming to take advantage of the holidays, consumer credit card companies have been increasing their Web ad buying, to nearly double their first-quarte...
View articleThe effort, which greatly simplifies rich media deployment across the networks' 1,700 sites, continues the industry leader's efforts at expanding its ...
View articleDespite making moves to exit its media business, the online ad player continues to be haunted by the final payments due its network affiliates - payme...
View article"What is rational is real and what is real is rational." -- Georg Wilhelm Friedrich Hegel Read More...
View articleHundreds of thousands of words issue forth from our computers every day, so it's not surprising when an error pops up. But what should you do to repai...
View articleWith Americans taking a closer look at their mail, it might be a good time for electronic billing and payment providers to convince consumers to chang...
View articleThe battle for acceptable levels of service between consumers and companies is a long and never-ending one. Blake's been checking the latest and this ...
View articleAs it prepares to launch new paid consumer products, Yahoo! has tapped a seasoned executive with bricks-and-mortar retail experience. Read More...
View articleWhy does Lynne love thee? Let her count the reasons. And one of the most important is the fact that email can help businesses survive in these trouble...
View articleDespite the launch of Microsoft's Xbox and the start of a new era for gaming consoles, shipments are expected to decline in 2001. The long-term foreca...
View articleMicrosoft's popular portal incorporates career tools and content from the Maynard, Mass., online job specialist. Read More...
View articleThe incentive marketer, now part of the interactive unit of an airline company, signs a marketing agreement with FTD.com. Read More...
View articleFlying in the face of research that has predicted a prosperous holiday season for online retailers, a study by Odyssey found online consumers have bec...
View articleOffline coupons drive them to online stores, online coupons drive them into offline stores. Leverage coupons correctly, and you could have a very merr...
View articleMasterCard taps Roving; Perfect Circle Media to use 24/7 Connect; Agency.com cuts staff. Read More...
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