A troubled fast food player teams up with the media giant -- trading in-store promotions for sponsorships and co-branded online contests. Read More...
View articleA 'Rock the Vote' campaign breeds advergaming with the celebrity spokesmanship model that has long been used in television, radio and print. Read More...
View articleThe changes are aimed at landing custom campaigns, like the deals struck during the past year by AOL and Yahoo!. Read More...
View articleI had a good conversation with the supply chain director for a manufacturing company in the Bay Area last week. In giving his assessment on how his co...
View articleFirst of a series of reports on holiday shopping finds that 63 percent of shoppers surveyed relied on brand awareness in making e-commerce purchases. ...
View articleMerchants are struggling to figure out the most effective way of increasing their conversion rate. Bryan says the key is focusing on one particular me...
View articleThe firm praises performance-based advertising for its relative stability in pricing, and credits internal promotion for its success in launching new ...
View articleIt happened once; could it happen again? Those books and records you once loved -- as a child, perhaps in college -- had the power to fuel inspiration...
View articleThe toy maker taps Web shop Organic to develop a host of rich media creatives. Read More...
View articleLong heralded by Wall Street as one of the few online ad survivors, the real estate site now must start coming up with some convincing answers about i...
View articleThree-quarters of U.S. households will have the ability to receive high-speed Internet access by the end of 2001, up from the 60 percent that were abl...
View articleWhat were Yahoo! execs thinking when they signed programming deals for the Broadcast division this week? By Rebecca's reckoning, the agreements don't ...
View articleCan technology solve the affiliate problem? Some say yes, but Jason argues that the answer isn't quite that simple. But that doesn't mean there aren't...
View articleForget thousands... think millions! After all, monthly impressions are in the billions. Could this be the solution that unites buyers and sellers -- a...
View articleAs interest in email marketing continues to rise, so do the number of marketers who "get it." Initiate a dialogue with recipients, and they’ll be back...
View articleIn the sixth of a multi-part series, Alexis Gutzman outlines the features to look for when selecting a newsletter service. Read More...
View articlePersonalization has made so much progress in the last few years, it seems that we’re nearly back to where we began. In the second of this two-part ser...
View articleA few weeks ago, we asked readers: Does timing play a role in your email campaigns? We know you’re thinking about the copy, the creative, the messagin...
View articleYou're good. You're versatile. But are you as versatile as you think? Even our resident copywriting expert discovered -- after two decades on the job ...
View articleThe major broadcasters and television producers file for an injunction against SONICblue's new product -- which features automatic commercial-skipping...
View articleSeismic shifts in the media measurement business after Nielsen//NetRatings acquisition of Jupiter Media Metrix leave Seana Mulcahy of Mullen speculati...
View articleThe high cost of access and an inability to relay the benefits are deterring European consumers from using broadband technologies to access the Intern...
View articleNew findings from Cahners In-Stat, Yankee Group and the Wireless Advertising Association point to considerable profits -- and hazards -- lying in stor...
View articleThe Audit Bureau of Circulations will begin offering third-party audits to list vendors and e-mail technology firms. Read More...
View articleToo many marketers are overlooking the opportunity to send messages to customers when they’re actually waiting to hear from you -- in confirmation ema...
View articleAllegations of contract breaches fly as the CBS-backed SportsLine.com pulls out of a $2.5 million deal to acquire the fantasy sports provider. Read Mo...
View articleEyeWonder strikes new site deals; Webster to take temporary leave from IAB; OPA, Millward Brown launch ad studies. Read More...
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