World wide web creator Tim Berners Lee and other internet supremos star in a spoof video imagining what the world would be like today if the internet ...
View articleLeading up to his keynote session at ClickZ Live Toronto, CMO Derek Kent talks about how the Canadian Olympic Committee used innovation to help drive ...
View articleTravelSupermarket launched #CheckoutToCheckin, an online campaign that will see one winner cover a shift in a Mexican supermarket in return for an all...
View articleJust as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans i...
View articleThrough social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have...
View articleViewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets tow...
View articleIn today's digital age, how can marketers better generate consumer demand during the path to purchase? Read More...
View articleBeating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influen...
View articleThis week, brands avoided the hard news and instead stuck to love-filled holidays, like Father’s Day and National Kissing Day. Read More...
View articleInnovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Read More...
View articleVisibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things l...
View articleFather's Day is just around the corner, and what better gift than the truth. Watch this Distractify stunt where a group of dads got what they’ve alway...
View articleYouTube has announced the launch of a newswire, which will feature the most relevant and accurate eyewitness content and first-person videos. The serv...
View articleAnother great viral stunt from Thinkmodo. Who is it for? Check out the cab topper. Read More...
View articleGive their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (nev...
View articleThe campaign is designed to demonstrate that anyone can be a good poker player. The interactive films, hosted on a dedicated hub, test users and enabl...
View articleMany platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagra...
View articleThe real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Read...
View articleThe image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Read More...
View articleRight before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year. Read Mor...
View articleSnapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the p...
View articleThe report found that while men’s monthly app usage was slightly higher than women (27.2 for men compared with 26.3 for women) female users tend to sp...
View articleAs consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. R...
View articleBrands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...
View articleConsumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...
View articleThe e-commerce giant is reportedly working on a mobile app called “On My Way” to speed up delivery. Read More...
View articleLinkedIn's Nellie Chan offers the following insight into Asia's affluent Millennials and how to engage with them through social. Read More...
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