Learning From Marketing Missteps
Marketing

Learning From Marketing Missteps

26y Neil Cohen

Learning From Marketing Missteps

We all have them. The less-than-stellar career experiences that we would prefer to sweep under the proverbial carpet and never see or hear about again...

View article
DoubleClick to Acquire NetCreations in $191M Stock Deal
Media

DoubleClick to Acquire NetCreations in $191M Stock Deal

26y Pamela Parker

DoubleClick to Acquire NetCreations in $191M Stock...

The troubled e-mail marketing company takes the outstretched hand of the online advertising leader. Read More...

View article
IAB: Industry Revenues Topped $2B in Q2
Media

IAB: Industry Revenues Topped $2B in Q2

26y Christopher Saunders

IAB: Industry Revenues Topped $2B in Q2

The online ad industry's largest association is optimistic about the near future, despite its current woes. Read More...

View article
Jupiter Media Metrix Sues Rival
Media

Jupiter Media Metrix Sues Rival

26y Ryan Naraine

Jupiter Media Metrix Sues Rival

The online analytics heavyweight seeks an injunction PC Data, alleging patent infringement. Read More...

View article
Busted...
Media

Busted...

26y Dana Blankenhorn

Busted...

If there's one thing Dana hates more than spam, it's street spam. That's his term for corrugated plastic signs that are nailed to wooden utility poles...

View article
E-centives Announces Swiss IPO
Media

E-centives Announces Swiss IPO

26y Roy Mark

E-centives Announces Swiss IPO

The Internet direct marketer looks to raise some cash by going public -- away from U.S. investors' current disaffection with its industry. Read More...

View article
When Permission Smells Bad
Marketing

When Permission Smells Bad

26y Nick Usborne

When Permission Smells Bad

The vast majority of permission that comes easily is completely worthless. To quote one of Nick's friends: "It smells bad and has the head of a chicke...

View article
Yahoo! eGroups Does an About Face on Ad Policy
Media

Yahoo! eGroups Does an About Face on Ad Policy

26y Christopher Saunders

Yahoo! eGroups Does an About Face on Ad Policy

The portal giant learns why discussion list e-mails have ads at the bottom, rather than at the top. Read More...

View article
Who Are Your Customers: Site Visitors or Advertisers?
Media

Who Are Your Customers: Site Visitors or Advertisers?

26y Janet Ryan and Nancy Whiteman

Who Are Your Customers: Site Visitors or Advertise...

Does your company understand what it means to be in the media business? The answer may be less obvious than you think. Some sites think the customers ...

View article
Time to Ask the Question
Media

Time to Ask the Question

26y Dana Blankenhorn

Time to Ask the Question

The time has come to answer the question we've been dreading. Who do you like for president? In many ways, this should be an easy one. There seems no ...

View article
The Art of Email Design
Email

The Art of Email Design

26y Kim MacPherson

The Art of Email Design

Those who deploy HTML campaigns on a regular basis already know how to create designed messages for quick and easy downloading. You know that the over...

View article
Doing It Any Way You Can
Media

Doing It Any Way You Can

26y Kim Brooks

Doing It Any Way You Can

Start-ups, businesses new to the web, and dot-coms in transition will all find Kim's "any way you can" approach very relevant these days, regardless o...

View article
Real Media, KOZ, CLBN Land Integrated Deal with Citadel Communications
Media

Real Media, KOZ, CLBN Land Integrated Deal with Citadel Communications

26y Pamela Parker

Real Media, KOZ, CLBN Land Integrated Deal with Ci...

A major radio station owner teams with three Internet firms to go on the Web and to monetize its online ad inventory. Read More...

View article
Will Ad Sales Add Up at eBay?
Media

Will Ad Sales Add Up at eBay?

26y Christopher Saunders

Will Ad Sales Add Up at eBay?

AOL sales staff is expected to be doing some selling for the auction site,but don't look for a surge in revenues. Read More...

View article
AOL Invests in Online Billing Cross-Seller
Media

AOL Invests in Online Billing Cross-Seller

26y Christopher Saunders

AOL Invests in Online Billing Cross-Seller

A new player enters the niche arena of marketing through consumers' online financial statements. Read More...

View article
Alt.Game-Gear
Marketing

Alt.Game-Gear

26y Zachary Rodgers

Alt.Game-Gear

With any obsession comes the desire to amass specialized tools for greater indulgence. Weekend warriors may be satisfied playing their computer games ...

View article
Building a B2B Brand
Marketing

Building a B2B Brand

26y Philip Say

Building a B2B Brand

Brand. Anyone who has any experience in marketing understands that having a strong brand can provide a tremendous competitive advantage. So for compan...

View article
AdRelevance Debuts New Version of Ad Measurement Technology
Media

AdRelevance Debuts New Version of Ad Measurement Technology

26y Pamela Parker

AdRelevance Debuts New Version of Ad Measurement T...

The Jupiter Media Metrix unit rolled out a more advanced version of its online advertising analysis product. Read More...

View article
E*Trade Debuts New Campaign, Tagline
Media

E*Trade Debuts New Campaign, Tagline

26y Christopher Saunders

E*Trade Debuts New Campaign, Tagline

The company says new ads will promote its non-investment products, but denies the new direction is a result of regulatory investigation. Read More...

View article
Brave New Affiliate World
Marketing

Brave New Affiliate World

26y Shawn Collins

Brave New Affiliate World

There's been a lot of press about the exploding affiliate marketing industry across the pond in Europe. But little ink has been dedicated to the oppor...

View article
Dealing With Reps
Media

Dealing With Reps

26y Tig Tillinghast

Dealing With Reps

Media representatives have their ups and downs. It can be amusing to make fun of the stereotypes and extremes, and don't think for a minute that they ...

View article
Internet Execs Like Mental Challenges
Audience

Internet Execs Like Mental Challenges

26y David Needle

Internet Execs Like Mental Challenges

Dot-com executives aren't all the twenty-something, equity-driven, job-hoppers they're often thought to be, according to research by IDC. Read More...

View article
24/7 Files to Sell More Stock
Media

24/7 Files to Sell More Stock

26y Pamela Parker

24/7 Files to Sell More Stock

24/7 Media appears to be preparing to raise some cash. Read More...

View article
The Millennial NetWorld
Media

The Millennial NetWorld

26y Dana Blankenhorn

The Millennial NetWorld

The NetWorld + Interop show in Atlanta showed all the signs of glorious excess. You'd think the audience was the Wall Street types rather than potenti...

View article
IAR Bits and Bytes for Friday
Media

IAR Bits and Bytes for Friday

26y Christopher Saunders

IAR Bits and Bytes for Friday

iWon.com launches TV promo; LifeMinders, XMarkstheSpot sign new advertisers. Read More...

View article
E-centives, Coolsavings End Patent Battle
Media

E-centives, Coolsavings End Patent Battle

26y Christopher Saunders

E-centives, Coolsavings End Patent Battle

The original suit and two countersuits were settled in an agreement involving up to $1.4 million. Read More...

View article
Health Club Marketing: They Lose, You Win
Media

Health Club Marketing: They Lose, You Win

26y Geneva King

Health Club Marketing: They Lose, You Win

This article courtesy of ChannelSeven.com. “It’s beyond banner, it’s rich media, it’s content sponsorships” Adam Hand...

View article
1 1,456 1,457 1,458 1,459 1,460 1,702