Consumers have more trust in online auctions, and that may partly explain why traffic to auction sites is up. But research by cPulse found that much o...
View articleAdam wrote about pay-per-performance (PPP) online advertising last week and got a lot of flack from publishers and traditional advertisers disapprovin...
View articleVoice portals, a new class of audio interface web sites, have recently come on the scene. They're not web sites in the normal sense because they're de...
View articleWho wrote the rules for writing on the web? Rules that say bullets beat sentences and that tell you to write with half the words you would use in a pr...
View articleEuropean and American companies still trail Japan in terms of wireless commerce, according to Jupiter Research, and if they can ever catch up is still...
View articleThere is a publicity medium that rivals network TV in its reach and dwarfs print media in its circulation and intimacy. The medium targets its markets...
View articleEudora hits one million; Rock the Vote to use Superstitials Read More...
View articleMore people are using the Internet to aid in new-vehicle shopping, according to a study by J.D. Power and Associates, but the auto shoppers seem to be...
View articleA new startup that makes software to track user histories and improve marketing attracts $45 million in funding. Read More...
View articleIntel's sales to Europe fell, the company warned it wouldn't make its number, and the "big cap" and "can't miss" technology outfits all fell out of be...
View articleThe self-policing group's regulations are too lax, industry watchers say. Read More...
View articleThe online rewards company said the move marks the first of an extended European presence. Read More...
View articleWhen implementing an online marketing campaign, the first stage is usually composed of banner ads. Used in conjunction with rich media and unique ad u...
View articleProfiles and surfing habits from the free ISP's users will be used in a new research offering, but questions lurk as to the data's applicability. Read...
View articleAt the end of first quarter 2000, confidence in the new economy suddenly waned. Valuations plummeted, budgets dried up, and VCs started demanding prof...
View articleThe on- and offline marketing powerhouse closed the doors of its e-mail subsidiary in an effort to speed up profitability. Read More...
View articleService-agency selection is always a challenge for new companies. Often the selection process may come down to something as simple as agency size. For...
View articleWhat do third-party sales channels look for when they sign up a new site? The ideal situation is to represent a site with plentiful, targeted, brand-n...
View articleA year ago it seemed the e-builders outfits like Razorfish, iXL, and U.S. Interactive that combined the disciplines of marketing, strategy, and techno...
View articleSimilar to DoubleClick Boomerang, Engage's Echo product will work with its network-wide database. Read More...
View articleEver heard of a :CueCat? It's a plastic cat you can attach to your computer that's supposed to swipe ad bar codes in print magazines bringing you to r...
View articleFascinating things are happening in the B2B realm. Obviously, the growing momentum behind Net markets and exchanges is at the top of the list. But ano...
View articleThe consortium's resolutions include single opt-in, customer access to personal profiles, and visible complaint resources. Read More...
View articleLet's face it, some of us have the "decorating gene" and some of us don't. Luckily, as in many areas of design and art, the computer and the Internet ...
View articleOne thing that's sure to make an email message stand out aside from razor-sharp targeting, customized content, and personalization is groundbreaking, ...
View articleThe company markets L90|Perks for opt-in data collection and remarketing, in its first use of webMillions' promotional marketing platform. Read More...
View articleThe ad company hopes to expand into media planning analysis and metrics. Read More...
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