In an effort to bolster the brand, the ad agency will take a portion of its fees in the online currency. Read More...
View articleCongratulations: Your web business has grown from a redheaded stepchild into a full-fledged business model representing 20 percent of your revenue. To...
View articleWho loves the concept of permission marketing better: online marketers or online customers? The truth is, marketers love it to bits. Because getting p...
View articleRetail banking and brokerage customers consider the Web a top media source for financial information and use it on a regular basis, according to a stu...
View articleThe cost-per-click ad network announced a $10M stock buyback after suffering spending slowdown woes. Read More...
View articleFreeShop, Be Free Partner; DoubleClick Unit Unveils New Sweepstakes; NetCreations, Promotions.com Team Read More...
View articleThe online flower and gift shop stands to save almost $5.5 million per year under a re-worked marketing pact with the interactive services giant. Read...
View articleB2B communities are places where businesses sometimes engage in e-commerce, but that's not their primary goal. Exchanges or online marketplaces, on th...
View articleHIPAA is an acronym that stands for Health Insurance Portability and Accountability Act of 1996. Embedded in that act was also legislation governing p...
View articleThe web consists of roughly 7.5 million active web sites, all in the potential affiliate pool. That makes for a huge market, but many merchants may be...
View articleThe e-business applications company will be sponsoring U.S. Formula 1 Racing until 2002. Read More...
View articleThe ad network hopes to make its own wireless market by creating, hosting and ad serving on WAP versions of its publishers' sites. Read More...
View articleThe newsletter ad network's share in SendOutMail.com will let it cross-sell publishing services. Read More...
View articleTotal spending of online sales increased from $4 billion in July to $4.2 billion in August, according to the NRF/Forrester Online Retail Index. Read M...
View articleMuch is made of our ability to take an ongoing media campaign, learn from it, and immediately change the campaign to reflect what we learned. But to g...
View articleWhen Ann and Andy launched ClickZ, they had three potential scenarios for the endgame: remain private, pursue venture capital for a potential IPO, or ...
View articleLast week, Richard gave you pointers on submitting your site the old-fashioned way. This week, he tells you specifically how to find places to registe...
View articleStart-ups that last year were dissing venture capitalists are today begging to be bought. To hear some folks tell it, the sky is falling, and it hit t...
View articleThe firms are betting their automated, profile-based system will entice offline broadcasters to stream. Read More...
View articleOne of the most difficult problems in web site design is navigation. When you say "web site design," a lot of people immediately think of graphics, of...
View articleEmail marketers have come a long way but still have a lot to learn when it comes to establishing and maintaining customer relationships. Working with ...
View articleContent-intensive sponsorships is the name of the game for NBC and Quokka's Olympics site. Read More...
View articleLawyers seem to be a necessary evil. Dana has a friend who's been trying to do a win-win business deal, but lawyers on all sides have stalled it for m...
View articleDespite the billions of dollars pharmaceutical companies pump into offline direct marketing efforts, online budgets are meager and will likely remain ...
View articleThe ad industry giant beat street estimates and said it will streamline operations after a busy year of acquisitions. Read More...
View articleThe clothing manufacturer will integrate print and online media to target young, hip consumers. Read More...
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