Involving customers in site-development decisions builds ownership and trust, a goal that can permeate every aspect of your site. Once you've tailored...
View articleCoca-Cola's recent megadeal with AOL signals a new marketing strategy that includes more online visibility. Coke also teamed with NTT DoCoMo in Japan,...
View articleThe word branding has taken a lot of abuse. Maybe because it wasn't obvious how to make use of brand-related metrics in the early days of Internet adv...
View articleIn a time of intelligent agents, what roles will branding and advertising agencies play? With the advent of e-marketplaces, how long will it be before...
View articleYou asked for it, you've got it. In answer to many requests, Paul gives you specific technical solutions for getting your dynamic pages registered in ...
View articleThe food industry has taken a giant leap forward in adopting electronic methods for locating products, according to a survey sponsored by Thomas Food ...
View articleLet's wax nostalgic for a moment. Ever heard of Xaos Tools? It created some of the most innovative high-end graphics tools back in the early '90s. The...
View articleThe direct e-mail marketing company will offer services in Japan through a joint venture. Read More...
View articleFew people are ready to buy a home without visiting it in person, but online real estate sites have become an important part of the home-buying proces...
View articleThere are many issues facing media producers who create content for the World Wide Web. These issues affect those who enhance the online experience wi...
View articleA marketing start-up aims to rescue advertisers from the toil of tweaking. Read More...
View articleIn the wake of several streaming content site failures, the talk-only site rolls out a new campaign aimed at attracting new users. Read More...
View articleIs fraud a bigger problem for online retailers than their offline counterparts? It depends on who you ask. The Gartner Group says online fraud is high...
View articleThe online marketer expanded its product suite with another consumer-oriented acquisition. Read More...
View articleRemember the four P's from Marketing 101? If you're a marketing professional making the transition to the dot-com world, you're probably beginning to ...
View articleFor the third year in a row, the job site makes another splurge. Read More...
View articleOne aspect of email marketing that needs elucidation is content selection. A good list is only half the battle. It's what goes into the email that cou...
View articleIn our rush to create killer web sites, we often forget the most important audience of all: the customers. Site creators and marketers often assume cu...
View articleNot too long ago, affiliate programs were one of the mostinnovative ways to drive customers to your web site. Now, just about every site has an affili...
View articleIf you remove the middlemen from the transactional equation, companies can sell products cheaper and faster. Apply this term to the advertising indust...
View articleThe rewards-for-browsing company rolls out another surfer incentive program. Read More...
View articleMP3.com offers new opt-in messages; Juno to roll out ad-supported game site; Microsoft offers Stamps.com services. Read More...
View articleFormer partner Amazon.com declined to re-up its deal with the portal following a pact with AOL. Read More...
View articleWhen big-name entertainment web sites announce huge layoffs or fold up entirely, you have to wonder what's wrong with that segment of the business. Is...
View articleIt used to be that writers would work doggedly to find a great story idea because a barnburner of a story idea can be reworked, massaged, edited, or r...
View articleThere are a number of different ways to design a great banner. Over the years, we've seen that the time-tested "truths" of traditional advertising are...
View articleThe conventional wisdom Dana got at a fancy dinner in New York last week was that we're either headed for a nasty recession or a "soft landing." This ...
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