Meaningful sales training often takes a backseat to product and technology training in the Internet world. Woody Allen once said that showing up is ha...
View articleMediaplex and Alcatel join the ad serving company in continuing its EveryWhere wireless initiative. Read More...
View articleIf your press kit is not interactive, not available 24/7, not in digital form, ditch it! Times have changed, and the electronic press kit has morphed ...
View articleTake a look at some of the web pages on which you advertise. Not only do you have to compete for attention with all of the content offerings on that p...
View articleLast week Martin discussed how the great superbrands have become anachronisms in the face of dot-com brands' meteoric rise and how the brand pioneers ...
View articleIn marketing as in training, before you lead customers anywhere, you have to start from where they are. The question is how to get from profile to pro...
View articleThe evolving technology of customer relationship management for the smaller company, by linking database histories with text chat, provides the small-...
View articleThe pact will put the embattled online music site's messaging in grocery and retail stores. Read More...
View articleOur friends in the B2B space got what they called an "all clear" the other day. But this may be premature. In other words, watch your step. What the F...
View articleThe company licenses its platform as the Latin American promotional marketing space begins to heat up. Read More...
View articleWhen should a company outsource its email marketing operations? If you're struggling with this question, this column is for you. Heidi shares the expe...
View articleAdForce, 1stUp Team; I-Network Expands; Salon.com Offers Rich Media E-mail Ads Read More...
View articleBill has quit his day job and would like to honor this change in his life by dedicating this week's column to the history of the term "rich media" and...
View articleThe interactive agency broadens its direct e-mail offerings, continuing an industry trend. Read More...
View articleThe ad network adds a translation product, opt-in e-mail profiles to its client offerings. Read More...
View articleAs a journalist, Dana has sworn, like Thomas Jefferson, "eternal hostility against every form of tyranny over the mind of man." The time has long sinc...
View articleThe Internet is the workhorse of the Information Age, the steam engine of digital progress. Suddenly, we are all knowledge workers, rising in the morn...
View articleBrick-and-mortar retail faces increasing competition, razor-thin margins, and finicky customers. Online retail faces all of these challenges, too, but...
View articleWorldwide revenues in the CRM services markets will increase to $125.2 billion in 2004, according to IDC, which also found businesses are beginning to...
View articleSearch portals haven't fared well in the dot-com meltdown because it was thought ad revenues would drop. But online media buying is expected to reach ...
View articleSean decided he wanted to write a column about wireless email/wireless advertising, but in his quest to get information from companies that had run su...
View articleDrooping online marketing spending hurts NetCreations. Read More...
View articleAdam sees a huge benefit for advertisers who use GoTo.com to reach their buyers because they pay top dollar to be listed high up in the GoTo.com searc...
View articleMasterCard becomes the loyalty program's preferred payment method and receives marketing access to members. Read More...
View articleOnline consumers: Beware. Small-business entrepreneurs are using loopholes in present privacy laws to build their markets. According to some, they wil...
View articleThe content network's new pay-for-placement model gains a spot on a well-known search engine. Read More...
View articleWhat constitutes real news? How is the media supposed to discern between what is important and different versus the run-of-the-mill space filler? Neil...
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