Most of the time, customers buy products for all the reasons that marketers expect them to. However, there are always a few customers who buy products...
View articleSo, you want to hire a web copywriter. Why not throw in web programmer/graphic designer/corporate communications director/marketing wiz as other bulle...
View articleA few weeks ago, Jim attended the Jupiter Online Advertising Forum. All the topics covered in the name of online advertising were discussed, except on...
View articleAmazon.com. Here is a company that, operationally, is unparalleled. The folks there do everything right. They market on the web and via email brillian...
View articleIf there's a defining parable for these speed-and-greed times, the recent Emulex PR fiasco has to be a contender. Now that the smoke's clearing, a mor...
View articleThe two companies hope to leverage their sizeable audiences to drive traffic to one another's properties. Read More...
View articleA study by J.D. Power and Associates looked at consumer satisfaction with ISPs and found that regional providers are using broadband to their advantag...
View articleWeve all heard the hiking disaster stories by now. The guy in the northeast who lost his way and called a rescue helicopter via his cell phone. The tw...
View articleSeveral points within a web site can be considered "high-risk customer interaction points." These are points at which you want your visitors to do som...
View articleThe internet industy portal makes its biggest acquisition yet. Read More...
View articleFamily-targeted advertising is on the rise, and 24/7 Media wins Earthnoise's business. Read More...
View articleData from PC Data and Media Metrix found that streaming media applications, instant messaging software, and even Napster are growing in popularity amo...
View articleThe two companies cemented and expanded a long-time, de facto association. Read More...
View articleIn the near future, the Internet will disappear. Not in the way the starry-eyed visions of get-rich-quick investors fell to earth during April 14's st...
View articleIs it possible Bush and Gore are talking about the wrong thing? Both presidential candidates are arguing over what to do with government surpluses. Bu...
View articleThe word is out. Email marketing is hot and getting hotter. Everyone wants to get into the act. Traditional direct marketers, print and broadcast ad a...
View articleEvery Net market or B2B marketing initiative is unique in its methods and aims, yet they all share one fundamental characteristic: They produce data a...
View articleGreetings from Serifos, a small island in Greece, and the setting for Jeffrey's column this week. Between sunning, swimming, and breaking plates, he's...
View articleThe sweepstakes-premised portal released details of its waning relationship with DoubleClick. Read More...
View articleAs many as 65 percent of consumers with Web access may purchase an electronic gaming product online during the next six months, according to a report ...
View articleWhen used to build a sense of connection and trust, community features can foster factors that are key to building web traffic: virulence and stickine...
View articleWe've all read about the steadily growing "dot-com graveyard," industry layoffs, plummeting stock prices, and nervous VCs. Sounds like the sky is fall...
View articleWho really needs to know all the intricacies of online media within an agency? We have new hires picking up basic skills and tactics, middle managemen...
View articleAffiliate marketing has the lowest average acquisition cost of any channel and can drive 20 percent of total revenues for most merchants. But what abo...
View articleThe company aims new offerings at attracting publishers. Read More...
View articleAs online marketplaces proliferate, we see a bewildering array of subvarieties and hybrid exchange models. These variants can be distilled into six pr...
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