Tracking prospects beyond the click on banner-ad creative is useful because you can see the actions prospects take when they respond to your banner. Y...
View articleThe consumer electronics giant's digital keychain allows users to mark radio songs for later purchase online. Read More...
View articleThe interactive health club marketers will combine their networks. Read More...
View articleRichard Ord recently launched with zero outside investment a highly successful network of e-zines called the iEntry Network. iEntry is composed of som...
View articleSome of the simplest rules for living in general apply to life in e-biz. The irony is that the simplest rules can be the hardest to apply. Take "To th...
View articleThe Supreme Court decision to pass on the Microsoft antitrust case had many in the media acting like groupies at an 'NSYNC concert. The "spin" went li...
View articleThe CyberAtlas Statistics Toolbox was set up as a resource that allows CyberAtlas visitors to easily find statistics, numbers, and tables that have ru...
View articleDespite reports that smaller ISPs are using high-speed access to steal some market share from the big names, Cahners In-Stat found that national ISPs ...
View articleThe Swedish auto manufacturer -- among the most unlikely to undertake a risky Internet campaign -- will launch its new S60 using just the Web and AOL....
View articleThe marriage of DoubleClick and @Plan is subject to some serious pre-nuptial agreement stipulations. Read More...
View articleMartin lives Down Under, upside down, and in the center of the world's biggest-ever branding exercise. It's called Sydney 2000. Being so close to a wo...
View articleThe direct-mail coupon company will offer promotions to Atlanta residents using TenSquare's platform. Read More...
View articleCookies can be leveraged to understand a prospect's level of interaction with an advertising campaign. For instance, third-party servers set a cookie ...
View articleBack in the '80s, experts claimed we were bombarded with 5,000 messages per day. Today, this figure has increased to 40,000 messages per day. Whatever...
View articleThere are only so many ways to properly lay out content, whether in a newspaper or on the web, but there are two, sometimes conflicting, objectives yo...
View articleImagine you're a relatively new e-business. You've got confidence in your business model, but there are major players out there. Where do you focus yo...
View articleIn a break from the trend of weak online marketing revenues, the company says it will report sales doubled from last quarter's. Read More...
View articleA conflict of interest forces the tech giant into the hands of JWT and dot-com agency Tonic 360. Read More...
View articleThere are numerous dot-com firms using traditional postal lists to direct targeted traffic to their sites, to strengthen branding, and to secure direc...
View articleThe local newspaper said the bookshop around the corner would close if business didn't pick up soon, so Dana and his wife hustled over. Dana thought t...
View articleDeveloping and designing an effective web site is challenging. And there are a number of web design firms in the marketplace that can assist companies...
View articleThere are numerous high-powered .asp web sites in cyberspace, but not many are getting positioned into the major search engines. Marketing consultants...
View articleThe online marketer's mix of data mining and privacy-protecting technology wins it a third round of financing. Read More...
View articleThe company hopes to spread its surfing rewards program and technology abroad, in the face of concerns about its profitability and payment methods. Re...
View articleThe online promotions company suffers from the Internet advertising slowdown. Read More...
View articleCommenting on last week's article about Onflow, an intrepid reader bemoaned: "Not another proprietary plug-in! What we need are standards like SVG, no...
View articleHas peer-to-peer file sharing made the idea of making money from the distribution of intellectual property dead? If so, are there new opportunities th...
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