Most marketing professionals agree that the key to successful advertising in any medium is the ability to deliver a clear, innovative message to a hig...
View articleYour new client is anxious to start seeing results that are directionally indicative of being on the path to profitability. The client wants to beat i...
View articleMonster.com could be stepping away from the agency that created "WhenI Grow Up." Read More...
View articleBluefly extends its "portal deal" with Microsoft. Read More...
View articleAt one time, criteria for identifying news media were simple: Present a business card, by-lined article, or "letter of assignment" from your editor on...
View articleYou know what happened to the dinosaurs, right? They ate themselves out of existence or turned into parrots, or maybe a giant meteor raised a cloud of...
View articleWhether you're new economy or old, one of the staples of doing business is still the trade show. Going to a trade show allows you to see the latest an...
View articleYour web site reaches people in multiple target markets as it conveys information about your products and services. Yet, when it comes to web sites, o...
View articleAvenue A becomes the latest Web advertising company to jump into thewireless ad business. Read More...
View articleAd firm L90 hopes to win big by adding more direct marketingcapablities to its suite of services. Read More...
View articleAdvertising.com licenses its technology to direct marketing firmHotSocket. Read More...
View articleReferrer logs can be one of a web marketer's most useful weapons. Mike explains the referrer log itself, highlights its contents, and shares three way...
View articleInternet users appear to be opening up to the idea of buying clothes online, according to PricewaterhouseCoopers, and positive experiences during the ...
View articleInternet marketers revert to old-fashioned means of communicationlike voice. Read More...
View articleKim is a testing junkie. Email tests, that is. Those helpful little cells of knowledge in which you split this, segment that, add this, take out that....
View articleToysrus.com picks an ally for the all-important holiday shoppingseason. Read More...
View articleIt's been a rocky road to define email marketing, and no sooner did Janet and Nancy breathe a sigh of relief, than this week's mail hit. Many writers ...
View articleIn the olden days, before the Net, we used to promote our products and services through mass marketing. We'd dream up a "unique selling proposition," ...
View articleLook at the real bottom line of any Internet company, and what do you see? They own very little: no equipment, no infrastructure. Their entire assets ...
View articleYour company is spending big dollars on media buys as well as on online and offline public relations to make the world aware of what your organization...
View article24/7 Media signs a new customer for its new ad serving system. Read More...
View articleSciencefiction fans are usually intelligent folk with overactive imaginations whose lust for living in the future is so great theyll glue on rubber ea...
View articleEver wonder how much traffic you're losing simply because people are clicking on outdated URLs to your site? Well, there's an easy way to find out if ...
View articleYour boss wants an affiliate program, and you've just been anointed as the affiliate manager. So you pick a solution provider, and things are ready to...
View articleCoupons.com introduces a service to allow merchants and manufacturersto offer coupons on their own sites. Read More...
View articleIt may be tanning season and summer-book-selection time for "Princess Barbie PR AEs," but earnest public relations personnel, especially those charged...
View articleThe industry group for Internet advertising sets standards formembers' privacy policies. Read More...
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