Andy was lounging poolside at the health club when the gal next to him asked that question that we all get: "So what is it that you do? Are you into c...
View articleA second high-ranking executive at the e-mail marketing firmannounces plans to step down. Read More...
View articleComputer viruses and those crazy stunts by hackers will cost businesses around the world more than $1.5 trillion (that's trillion with a "T") in the y...
View articleIt seems the Next Big Thing is wireless. Or is it broadband? From our cellular phones to text-only Agent 007-like devices, the hippest geeks are roami...
View articleTwo market research firms team to serve some of the world's biggestadvertisers as they go online. Read More...
View articleThe newest buzzword to hit email marketing these days has to be "viral." Everyone wants his or her marketing message to be viral, have a viral aspect,...
View articleWhat does it take to get email newsletter click-through rates of close to 30 percent? From unique visitors, no less? And what does it take to get tota...
View articleAdAce adds another site to its network. Read More
View articleBill sees a general industry trend that moves away from a publisher-centric mode of interaction (the old broadcast model) to a more diverse, person-ce...
View articleA new voice-over-IP company kicks off a print ad effort. Read More...
View articleEver try to learn a new language as an adult? Some succeed, but most don't ever manage to speak the language fluently; they simply came to it too late...
View articleThe ISP giant and the entertainment content provider expand theirrelationship. Read More...
View articleAn e-mail marketer and a traditional direct marketer forge analliance. Read More...
View articleHere's a cool media-placement opportunity. Who remembers the MPlayer ads on the back of virtual playing cards? It was a great idea back then, and it s...
View articleThe Internet community has been trying to figure out what sort of animal RealNames is. Is it a traffic company? A means to get high rankings on search...
View articleOgilvy & Mather's interactive arm cements its position in Asia. Read More...
View articleAnother player joins the group of companies that aim to take adbuying and selling online. Read More...
View articleMyFamily.com continues its portal deal strategy, inking an agreementwith Excite@Home. Read More...
View articleCapitol Records and iMedium get viral with a new promotion forEverclear's new album release. Read More...
View articleOur hard-working e-business reporter is taking a much-needed summer vacation to recharge his batteries. He'll be back soon. Read More...
View articleIt's predicted that there will be over one billion wireless users by the end of 2004, more than those using PCs! Sean wants you to try out a couple of...
View articleA start-up affiliate marketing firm gets a boost from a big Internetplayer. Read More...
View articleAh, summertime... finally and fully here. Freed at last from the cold, rain, and mud, we head for the seashore, mountain streams and dreams of freedom...
View articleWe all want people to stay on our web site for long periods of time, but people do move on to other sites. So where do they go? What can we learn abou...
View articleHere's a scenario all planners and buyers face the second- to-last week of every month: The first month of your client's buy is almost over. And you'v...
View articleEmail-list opportunities abound these days for acquiring new customers by email and/or building your own house file. There are more and more vendors w...
View articleTo retain permission you've got to keep your customers happy. And keeping your customers happy is, in large part, a factor of how effective you are at...
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