The popping of the Internet bubble, and the "poor, pitiful me" stories (with laugh tracks) that followed, have managed in three months to become clich...
View articleEngage Inc. thinks it has developed a technologythat will please both consumer privacy advocates and Internet marketers. Read More...
View articleKeeping track of your readers' preferences for HTML or text-only email newsletters can be daunting. But deciding to honor those preferences may be an ...
View articleNeil participated in a London conference that focused on how to further fan the flame of entrepreneurship in the U.K. He went over thinking that the U...
View articleOnline advertising by Internet-only retailers has a positive impact when it comesto increasing quality visits to shopping sites, according to report b...
View articleThe best PR programs have one thing in common: They all start with positioning. Positioning is the evolution of a dubious process that used to be call...
View articleJim tells you about all the research required to determine media buys in traditional media. Plans are produced based on research, then used to flight ...
View articleEveryone in the Internet economy loves plain old unfettered free enterprise, but it's hell on long-term planning. Most Internet companies think of lon...
View articleNew start-ups are focusing on the web's second gold rush applications. Often they are the brainchild of a technologist and have great back-end capabil...
View articleOK, so you don't need a PC to access the Internet these days with the advent of Web phones and Palm this and Palm that, but perhaps you were wondering...
View articleOnline B2C sales in the US will grow from an estimated $25 billion in 1999 to $152 billion in 2002 and $233 billion in 2004, according to Giga Informa...
View articleIn striking a deal with Bigstep.com, NBCi hopes to expand itsaudience of small business people and Internet entrepreneurs. Read More...
View articleStriking a deal with DoubleClick is just the latest move by ModemMedias Me-business network. Read More...
View articleIn an effort to create more opportunities for target marketing on theInternet, DoubleClick's Sonar has rapidly built its network of nichemarkets. Read...
View articleThe Top 20 e-tailers of June 2000, according to PC Data Online. Read More...
View articleBusiness information portal Hoover's Online picks Solbright's AdSuiteto manage its fast-growing Internet ad business. Read More...
View articleEven if you love your home and work, it's good to get away from them for a while - to open your eyes and ears and keep your mouth closed. Dana's been ...
View articleAdKnowledge Monday launched a tool that targets ad agencies andmarketers seeking to outsource their optimization services. Read More...
View articleIn buying Adware, a media-management services supplier, Mediaplex makesmove to become a player in the total advertising market. Read More...
View articleThere's no end to the extent to which people will pamper their pooches and puddy cats. Not surprisingly, pet obesity has reach epidemic proportions in...
View articleDiscovery Networks Monday selected i-traffic,to promote its television programming online. Read More...
View articleAlmost half of the US households that purchased a new vehicle in the six months leading to March of 2000 used the Internet in the buying process, prov...
View articleQuod volimus credimus libenter. Four words that should be tattooed on the forehead of every online entrepreneur. If your Latin is a mite rusty, the tr...
View articleSuccessful online pharmacies will move beyond improving infrastructure to providing high-level services that will enable patients to comply with drug ...
View articleJanet and Nancy have good news for the writer who asked about bridging that gap between sending out an unsolicited email asking for permission and sen...
View articleLast year, usability testing was a tough sell. Web development is almost always done under ridiculous time constraints, and usability was seen as an a...
View articleTesting multiple variables within a single email campaign can be tricky. One way to do it is with the all-important and extremely valuable "panel test...
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