Using barcodes, scanners, networks, and new warehouse designs, e-logistics moves more stuff from factory to customer cheaper and faster than ever befo...
View articleFive firms team to develop a system that will allow the serving ofadvertisements based on a wireless device's location. Read More...
View articleInternet users keen on viewing ads get a new way to be rewarded. Read More...
View articleAdForce snares another ad serving client, in the emerging interactivetelevision field. Read More...
View articleRule breaking is good, and mavericks can be rewarded handsomely for taking risks. But more often, the admonition to "think outside the box" is a repla...
View articleAn Internet start-up gave its agency six weeks to launch a site, create a brand, and build a complete integrated marketing communications plan. Broker...
View articleThe end has come for many Internet companies, and right on schedule. It's often said nine of ten new businesses fail in the first few years. Why would...
View articleRemember when the word convergence used to mean the combining of television and the web in something like WebTV meets TiVo? While hype about convergen...
View articleLast week Jim wrote about flighting in RFPs. This week, he covers some of the basics of negotiating online media that may seem obvious, but in the con...
View articleOnline banks and online brokers still have plenty to look forward to, according to IDC, even though the market for Internet stocks isn't what it used ...
View articleCars.com aims to raise its profile with a portal deal on AltaVista. Read More...
View articleA weather site links ad serving to continuously-updated content. Read More...
View articleHow do you greet a first-time subscriber, buyer, or prospect? If you send an email, what do you include to not only inform, but also keep people inter...
View articleSpending on gadgets in a number of categories increased significantly in May and June of 2000, according to the NRF/Forrester Online Retail Index. Rea...
View articleDavid was settling back on a low-lying beach chair on Cape Cod when he saw some single-engine planes flying ad banners: a bank, local bands, a job-sea...
View articleOne of the dirty little secrets of this business is that most web advertising isn't compelling. Although banner ads are used extensively on the web, t...
View articleInternet-enabled advertising moves to the point of sale. Read More...
View articlePermission marketing isn't just about "getting" permission. It's not just a box with a check in it or a prospect or customer saying "Yes." These are j...
View articleLike a jam session by a band 15 years past its prime, the debate over Napster's effect on music sales just will not end. According to Cyber Dialogue, ...
View articleThe New York Times' Internet unit seeks to raise the profile of itscommunity site. Read More...
View articleThanks to the Internet, more people have the option of working from home. So it should come as no surprise that the percentage of US home office PC ho...
View articleEngage offers its customers technology to serve ads on everythingfrom PDAs to gas pumps. Read More...
View articleJanet and Nancy tackle what's meant by the terms "profiling" and "personalization" and what all this means for ad sales the good (higher CPM potential...
View articleSolar power is no longer the proprietary domain of marooned survivalists, crunchy granola-types, and off-the-gridders. Solar tech got a huge bounce fr...
View articleMany companies are actively pursuing an e-business strategy, but few see it as a critical success factor, either now or in the near future, according ...
View articleEver since the spring 2000 dot-com meltdown, the "talkaloti" have rolled their eyes and nodded knowingly that they all saw this coming. It's open seas...
View articleMerchant account providers have to be the Mafiosos of the e-commerce world. They shake small businesses down as much as possible, use antiquated techn...
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