Successful development of the online healthcare field will depend upon companies adequately handling consumers' concerns about privacy and ethical and...
View articleSo, you've followed Richard's advice in his first series and built your e-commerce site with homegrown parts and prefabricated software. And it works....
View articleJoel moderated a panel on product placement at IIR's Online Affiliates conference last week. What struck him the most was the incredible demand for ju...
View articleHow does your client know that all that money he or she is blowing out the media chute actually has some sort of positive effect on his or her busines...
View articleInternet content gets no respect. "Stale equals fail" has been the mantra of web publishing. We could all do a better job at regularly updating our we...
View articleMultimedia e-mail presentations go out to promote Toyota's new cars. Read More...
View articleEvery great business has a despot at the top of the org chart. This could be the founding entrepreneur, the rainmaker who becomes his business' image,...
View articleShort Messaging Service alerts from Yahoo! attract a sponsor. Read More...
View articleOnly 16 percent of home Internet users agree with the RIAA's defense of intellectual property and feel that services such as Napster should be shut do...
View articleDid you ever hear the expression "Knowledge is power"? What does this imply for your use of the customer knowledge you gather to make them into better...
View articleThe bell has rung, and the competitors are moving to their appropriate corners. Round 1: Start-up versus market is over. Round 2 begins with a new bre...
View articleMost marketing professionals still believe that true branding is based on the logo. But branding is much more than developing a familiar consumer imag...
View articleThe classified advertising portal and the business content site joinforces. Read More...
View articleA viral marketing campaign can be used to acquire new customers, but often the underlying goal is simply to learn more about how viral marketing works...
View articleA consumer's first experience with a dot-com brand comes from advertising, so our ads need to convey a positive brand experience. That goes for the si...
View articleA study by Dynamic Logic shows the benefits of showing a banner ad toa single person more than four times. Read More...
View articleThe computer graphics industry's annual Siggraph convention is the leading showcase of the year's best computer animation (particularly 3D animation)....
View articleA worldwide study of e-commerce by Taylor Nelson Sofres Interactive found that among Internet users around the globe, 10 percent shop online during a ...
View articleA traditional direct marketer jumps into the Internet biz. Read More...
View articleMost of us don't know it, but the most valuable thing we own is our own information. You know, those vital stats that marketers crave so intently? As ...
View articleAs a stand-alone measurement, most people would agree that click-through rates do not tell the whole story. Conversions on your ad dollars are what re...
View articleMediaplex wins a big-name client. Read More
View articleTime Warner president Richard Parsons put down the marker at Jupiter's Online Music Forum. Yet, Parsons doesn't understand the basic change the Intern...
View articleIn response to Richard Hoy's take on the viability of search engine marketing, here's a kinder, gentler picture of the industry. Paul explains how rep...
View articleDoubleClick makes personnel shifts at the top. Read More...
View articleWe've been talking about positioning and techniques, successful online programs, and busts. But we haven't come close to the dark side of PR. While it...
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