Excite@Home beefed up its MatchLogic division with the acquisition of database management company DataInsight. Read More...
View articleSolbright partners to enhance its media-planning product. Read More...
View articleDefining marketing and its role within your organization is an important first step. To some, marketing is over simplified into the core functions of ...
View articleThere are similarities and differences between direct mail and email marketing. Maybe not so much in methodology, but certainly when it comes to test ...
View articleTwo firms join forces to reward people for spreading the word. Read More...
View articleMany writers are excited by Stephen King's e-book, "The Plant." King is selling it at his site for $1 per chapter and says he'll write as long as peop...
View articleJim has a few thoughts about the well-known phenomenon Napster. Everyone and his or her next-door-neighbor's best- friend's veterinarian's hairdresser...
View articleThe complex relationship between banner ads and potential customers. Read More...
View articleMarketing to sports fans just took a step forward. Read More...
View articleIf you're looking for some program ideas that are so basic, yet truly fresh, you're gonna love this Buzzie nominee. Off the beaten media trail, a Nash...
View articleHave you ever wondered if web merchants will continue to give away free and discounted products and services forever? The idea of giving something awa...
View articleA distributor of "art" films gets a new way to drive traffic to itsreleases. Read More...
View articleJeffrey's last article focused on qualitative one-on-one testing to guide web development, and he's a strong proponent of this methodology. But many r...
View articleThis week, Nick writes a fable about the origin of Flyover Land, the vast expanse between the twin cities of Los Angeles and New York, where the smart...
View articleThis week's article is an extension of last week's "You Had Me at Hello," an article about welcome letters. The way we begin the dialogue with our cus...
View articleAvenue A's recent strategic alliance bears fruit. Read More...
View articleA giant telecom player gets the word out. Read More
View articleIt could be smarter and safer to buy a computer online, if only to avoid sleazy salespeople wholl sell you something you dont want. You can take your ...
View articleThe power of profiles is that they enable personalization - the ability of a site to change what a user sees based on previous information about the i...
View articleEarthLink unveils an element of its strategy, in its battle with AOL. Read More...
View articleSix European countries are the focus of a new portal deal. Read More...
View articleAbout a year ago, Dana wrote some amusing columns about how Internet stocks might take over companies from the "real world." The columns were based on...
View articleThe dot-coms are dead men walking. Everybody knows, but can anyone really claim they're surprised? We've all seen the hundreds of companies with busin...
View articleAs expected, U.S. District Judge Marilyn Hall Patel gave the recording industry a preliminary injunction Wednesday shutting off the Napster service. T...
View articleThe FTC's recommendations to Congress regarding online profiling areprovoking a mixed reaction. Read More...
View articleA new player on the ads-in-software scene rounds up softwaredevelopers that will make programs that carry ads. Read More...
View articleMaybe Andy's paranoid, but in his heart he believes third-party ad servers are designed to undercount. What they count is real, but what they accept a...
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