Quintel Communications, a direct marketing firm that operates the groupbuying site MultiBuyer and the GroupLotto.com site, on Tuesday strucka deal wit...
View articleAd services firm 24/7 Media onTuesday acquired AwardTrack, a company that creates andmanages online loyalty programs, in an all-stock deal valued at $...
View articleOnline direct marketing and analysis firm Cogit.com on Tuesday called in a directmarketer of its own, hiring ExpertCommunication to become its marketi...
View articleAs Valentine's Day approached, did you find your inbox overflowing with promotions for romantic keepsakes, books, candy, flowers, etc.? Okay, maybe it...
View articleWhat level of qualification is really appropriate for a bona fide sales lead? Too broad, and the salespeople will feel their time is being wasted. Yet...
View articleNick has another cunning plan. A whole new breed of email management program: emailYouNeed.com. Sign up for this service, and it will list and manage ...
View articleThe number of online travelers has grown 190 percent from 29 million in 1996 to 85 million in 1999, according to a report by the Travel Industry Assoc...
View articleTimes Company Digital, the Internet arm of the New York Times Co., on Monday tapped Ogilvy & Mather as its agency of recordfor a $40 million account. ...
View articleWhen negotiating a sponsorship with a major online media property, how do you know if you're getting your money's worth? Jeffrey suggests a success me...
View articleA study by the Bristol Group found that encouragingcustomers to go online can lead to a decline in customer loyalty, referralsto friends and, over the...
View articleHacker attacks, the 2000 campaign, and the growing merger of commerce and e-commerce are all conspiring to bring the government deeply into our lives,...
View articleMicrosoft Corp. on Monday kicked offwhat it says is its largest consumer advertising campaign ever, a $150million push for MSN that uses a new logofor...
View articleLeading advertising firm DoubleClick, recently underincreasing pressure from privacy advocates, on Monday tried to turn thingsaround in the privacy co...
View articleIn what it says is a move to gear up its advertising efforts, CultureFinder.com on Monday signed Biederman Kelly Krimstein & Partners(BKK&P) to be its...
View articleThird Age Media, the publishers of baby boomer-oriented ThirdAge.com, on Monday picked Citron Haligman Bedecarré to develop itsadvertising. Read More...
View articleKozmo.com, the pioneering online delivery service, Monday inked a joint marketing pactwith Starbucks Coffee Co. under which the Internet start-up will...
View articleThe recent denial-of-service hacks against Yahoo!, eBay, CNN, Amazon, Buy.com and others bring to mind the conundrums that a solution would produce fo...
View articleTruck-loads of VC cash have financed the arrival of hundreds of new start-ups online. With all this well-heeled competition, what are the options for ...
View articleEvery day in Internet-land, you hear about poor customer service. E-marketers are scrambling to improve customer relationships, and CRM solutions are ...
View articleIn an environment in which dot-com is becoming synonymous withflash-in-the-pan companies running sometimes-offensive televisionadvertising, Internet s...
View articleIndependent Internet advertising network Space Asia Media and DoubleClick Asia this week expanded into new regions to further each company's play for ...
View articleComputerJobs.com, a job site thatspecializes in information technology opportunities, on Friday said it hadmade an advertising deal with Yahoo!,which ...
View articleMimeo.com, a company that prints andbinds documents that businesses send in over the Internet, on Friday chosethe Martin Agency as its firstagency of ...
View articleOnline direct marketing company FreeShop.com Inc. this week signed a marketingpartnershipwith MapQuest.com Inc. to bring travelinformation and a wide ...
View articleThese days it seems like everyone has a plan for closing the "digital divide." With the high-profile political urgency given to this issue, you'd thin...
View articleThe number of e-gaming sites on the Internet continues to grow, according to Bear Stearns, but it's the free sweepstakes sites that are attracting all...
View articleGrocery delivery company Webvan onFriday kicks off a regional integrated campaign with the debut of TVadvertisements, which will pepper the San Franci...
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