In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...
View articleWIN founder Eyal Bino gives us the scoop on what to expect as you start out in the start-up world. Read More...
View articleIconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social me...
View articleA comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Read More...
View articleOmar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transform...
View articleCarol Fairweather, Burberry’s Chief Financial Officer, credited a nine per cent sales bump at least in part to the brand’s personalised marketing effo...
View articleThe interactive experience is made possible by 360 panoramic images, video and archive images. Read More...
View articleCoca-Cola has swapped its UK site for a 'digital magazine', with a new layout, design, and editorial focus. Read More...
View articleSocial media is continuously evolving and so marketers must develop strategic ways to manage their efforts across the varied platforms. Read More...
View articleThis week’s unmasked marketer is Paul Lyonette, UK Country Manager at YuMe. Lyonette is a positive go-getter that struggles to wake up, but once alive...
View articleIf publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible a...
View articleEven with the use of mobile devices surpassing desktops to access the Internet, many businesses have not developed or refined their mobile strategy. U...
View articleA 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Read More...
View articleFoursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...
View articleShortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'O...
View articleAOL's ONE, an open, unified programmatic platform, will allow advertisers to optimize against various screens, formats, and inventory types. Read More...
View articleThe financial services corporation is trying to simplify digital payments with emerging technologies. Read More...
View articleClocking nearly 1.5 million views in the first two days of its release and sparking thousands of social shares online, Nike's refreshingly authentic s...
View articleCreated by agency We Are Social, the campaign will ask Twitter users to share their savings goals. First Direct will respond to selected tweets with p...
View articleThe video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Con...
View articleThe "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Read More...
View articleA recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...
View articleAs the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...
View articleAll the best love stories start with a lot of romance, and developing brand loyalty is no different. Read More...
View articleSocial media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend wil...
View articleThe Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...
View articleIn her latest .rising leaders post, Jodie Hopperton attempts to demystify the industry's infamous buzzword, drawing on personal experience and expert ...
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