E-Stamps, an online postage provider,on Tuesday said it was passing on high-priced Super Bowl advertising infavor of more, but less high-profile, ads ...
View articleOnline employment site HotJobs.com hasfiled suit against Digital Cityover the AOL property's cancellation of anad agreement after it made an exclusive...
View articleAmerica Online is buying Time Warner for $166 billion. The market is cheering. In fact, this is the dumbest merger ever. Time Warner is doing this mai...
View articleMessageMedia, which delivers andmeasures e-mail marketing campaigns, this week partnered with RadicalMail to integrate thecompany's technology into it...
View articleWe all want people to stay on our web site for long periods of time, but people do move on to other sites. So where do they go? What can we learn abou...
View articleSeth Godin's permission marketing has become one of the most powerful ideas to shape the way advertising and promotions are conducted on the web. The ...
View articleA lot of folks are deeply engaged in the sales planning process as we move into the new budget year. Janet and Nancy take a look at some of the assump...
View articleNick's made this point before, but he thinks it's worth making again. For online marketers, there's good news and there's bad news. The good news is t...
View articleThe web has passed another milestone. For the first time it's possible to measure web brand loyalty as against, say, loyalty to a soft drink or type o...
View articleHome and real estate information site Homestore.com on Monday launched itsfirst advertising and branding campaign, with a high-production-values TVcom...
View articleThere are more than 33 million women online in the US, according to Cyber Dialogue, and their concerns over the security of online transactions have k...
View articleRemember when Mike gave you his "Seven Best Reasons to Stay Offline"? Well, plenty of you sent him your own stinklists, and the stinks they list run t...
View articleE-Steel, a business-to-business siteserving the steel industry, has revealed its chose of Stein Rogan & Partners to craft its firstintegrated brand ca...
View articleInternet service provider EarthLinkon Monday kicked off its first national advertising effort, starting with atwo-week blitz of television, radio and ...
View articleAdvertising and marketing firm 24/7Media on Monday acquired SabelaMedia, an ad serving firm with roots in Australia, and IMAKE, which makes technology...
View articleKim gets tons of email and responds to a number of offers out there. So what does thisget her? Some good products, ideas, and reading material. But al...
View articleAmerica Online, which Monday announced amerger with Time Warner, alsoforged a cross-promotion and content-sharing alliance with the Public Broadcastin...
View articleIn the short history of e-commerce, 1999 may go down as the year of struggling e-commerce strategies for traditional bricks-and-mortar companies. As c...
View articleIn the beginning, there was one affiliate model. It all started back in July 1996 at a cocktail party. Jeff Bezos, CEO and founder of Amazon.com, chat...
View articleU.K. advertising agency Abbott Mead Vickers7BBDOhas successfully pitched to run a £100 million ($162 million) global marketing campaignfor LetsBuyIt.c...
View articleIn order to track the evolution of streaming media technology and applications, Nielsen//NetRatings set out to discover the Web's most popular media p...
View articleThe Internal Revenue Service this weekeased the tax reporting burden for companies that facilitate the exchange of products and services, like those t...
View articleUpscale publishing site Salon.com onFriday said it would sponsor the next thirteen episodes of a televisionseries hosted by travel and food author and...
View articleMost Internet start-ups to date have focused on reaching people and businesses that already use the Internet. That sounds logical, but there's a world...
View articleTime was when rich media was like runway fashion: a lot of funk, not a lot of practical application. Well, folks, those times are history. Rich media ...
View articleOnline map site MapQuest.com and eCoupons.com, a coupon site, this weekformed a strategic partnership to integrate online coupons into the mappingand ...
View articleSelfCare.com, a traditional healthproducts company that has recently migrated online, Thursday signed athree-year, $21 million deal with Women.comNetw...
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