Microsoft and Best Buy Thursday announced a strategicagreement that has each promoting the other -- Microsoft on its40-million-user MSN service, and B...
View articlePayMyBills.com, the idealab!-funded site that helps peoplemanage their bills, this week chose SF Interactive as its interactiveagency of record. Read ...
View articleTom shows his Anal Retentive side. Because branding is not this nebulous concept that somehow explains low click rates. Your brand is what your compan...
View articleThe office certainly looked as up-to-date as Internet culture could make it. The ceiling panels had been ripped away to expose the ductwork. Only a fe...
View articleYou're probably among the 90 percent of people who've tried registering a domain name and been rejected. That's a catastrophe if the name you tried to...
View articleReverse marketplace site imandi.com Tuesday narrowed the field of contenders to be itsagency of record to four -- Dailey andAssociates, Crispin Porter...
View articleWeb services and strategic planning firm Agency.com Wednesdayadded direct marketing services to its arsenal, with its acquisition ofi-traffic, a media...
View articleOnline drugstore PlanetRx.com hasdropped Goodby, Silverstein and Partners after a two-month relationship andchosen Gotham as its agency ofrecord for a...
View articleInternet appliances will reach 69 percent of homes, and coexist with PCs, notreplace them, according to a study by Strategy Analytics. Read More...
View articleAmerica Online and Circuit City Wednesday announced anagreement whereby the ISP giant will feature the electronics chain in its shopping areas, and Ci...
View articleThe Real Media advertising network,which, until now, has pursued a regional strategy, is announcing a newvertical network structure. Read More...
View articleThe most ironic story of1999 is that, while software development has rushed toward the Open Source model, our business has gone in the opposite direct...
View article'Tis the season! Love and peace, joy and goodwill towards all abound. It's that most wonderful time of the year when people turn away from hate and st...
View articleAd network Flycast Communications Tuesday struck a deal with Etronica Corp., a multimediareference publisher, to add content to Flycast's e-commerce s...
View article"Brrrrrzzzit," the phone warbles like an electrocuted bird. "Yeah, Magwich." "It's Old Possum from Wasteland.com,"the receptionist informs our protago...
View articleMondera.com, the online luxury goodse-tailer, this week signed a two-year, $6 millionadvertising and e-commerce agreement with America Online Inc. Rea...
View articleStart-up technology firm ClicVU onTuesday announced a service that lets Internet users file away banner adsthey're interested in, so they can click on...
View articleMore on e-mailitis, e-bola of the Internet age, clear cause and symptoms, yet no cure in sight. Businesspeople, deluged by hundreds of e-drivel daily,...
View articleTraditionally, we use marketing research firms to survey a market by telephone or mail, but these are not traditional times. The fast pace of the Inte...
View articleIt's the holiday season, so here's a freebie Internet strategy: Become a gamer. That's right, a stay-up-all-night-playing, while-away-your-days-waitin...
View articlePeopleWeb CommunicationsTuesday inked an exclusive advertising deal with 24/7 Media. Read More...
View articleFreei.Net, one of the many free ISPs tospring up this year, Tuesday said it would let advertisers buyFlash animated commercials, which would appear wh...
View articleNearly 60 percent of consumers would make fewerpurchases if they had to pay a sales tax on all Internet purchases, according to a survey by BizRate.co...
View articleZap.com, the owner of the Word and Charged Web sites, has chosen DoubleClick to serve ads across its network. Read More...
View articleThis would make a great "Saturday Night Live" sketch if the truth weren't more outrageous. That is, the rush of "dot com" companies advertising in the...
View articlePresident and CEO of AdKnowledge Scott Kauffman Tuesday said he is jumping ship after the company completes itsmerger with Engage Technologies. John M...
View articleOpt-in e-mail marketer NetCreations plans to cross-pollinate the opt-in e-mail lists of its clients bycreating a system where consumers that opt in to...
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