'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers
Conference Coverage

'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers

11y Melanie White

'Jewish Tinder' Founder Gives 10 Tips to Make Soci...

Ten tips to make social work for your business, from JSwipe founder David Yarus. Read More...

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Keeping it personal: how to master multichannel (Interview)
Headline News

Keeping it personal: how to master multichannel (Interview)

11y Huw Jenkins

Keeping it personal: how to master multichannel (I...

In a multichannel, ultra-connected age, consumers expect more from brands. We spoke to David Sealey and Simon Chung from CACI, a leading supplier of m...

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Green Party enters political broadcast battle with scathing parody music video
Acquisition

Green Party enters political broadcast battle with scathing parody music vi...

11y Huw Jenkins

Green Party enters political broadcast battle with...

As the battle for number 10 heats up, the Green Party has entered the battleground for undecided votes with this hilariously obscure social media effo...

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Honda launches never-ending YouTube film in new illusion campaign
Acquisition

Honda launches never-ending YouTube film in new illusion campaign

11y Huw Jenkins

Honda launches never-ending YouTube film in new il...

Throughout the film a Honda CR-V is seen chasing a spiralling road that never seems to end, the car moves through a world within a world - all infinit...

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YouTube Celebrates 5 Years of TrueView Ads
Media

YouTube Celebrates 5 Years of TrueView Ads

11y Mike O'Brien

YouTube Celebrates 5 Years of TrueView Ads

YouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Read More...

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5 Web Analytics Metrics to Pump Up PPC
Paid Search

5 Web Analytics Metrics to Pump Up PPC

11y Lisa Raehsler

5 Web Analytics Metrics to Pump Up PPC

These five Web analytics insights can help you boost your pay-per-click marketing efforts. Read More...

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Why eBay and Amazon Will Redefine Local Commerce
Ecommerce

Why eBay and Amazon Will Redefine Local Commerce

11y Dave Evans

Why eBay and Amazon Will Redefine Local Commerce

The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...

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Is Mobile Redundant?: What We Learned at IAB’s Mobile Marketplace
Media

Is Mobile Redundant?: What We Learned at IAB’s Mobile Marketplace

11y Joe Laszlo

Is Mobile Redundant?: What We Learned at IAB’s Mob...

As mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Read More...

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Programmatic in China Part 4: Open Exchange
Asia

Programmatic in China Part 4: Open Exchange

11y Charlie Wang

Programmatic in China Part 4: Open Exchange

This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...

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McDonald's, Nike, Sprint Among March Madness Ad Winners
Marketing

McDonald's, Nike, Sprint Among March Madness Ad Winners

11y Mike O'Brien

McDonald's, Nike, Sprint Among March Madness Ad Wi...

Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...

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Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience
Search

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

11y Yuyu Chen

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Bas...

The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Read More...

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Square Helps SMBs Track Sales With New Email Marketing Tool
Email

Square Helps SMBs Track Sales With New Email Marketing Tool

11y Yuyu Chen

Square Helps SMBs Track Sales With New Email Marke...

The mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Read More...

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Madonna to use Meerkat app to debut new music video
Acquisition

Madonna to use Meerkat app to debut new music video

11y Leighann Morris

Madonna to use Meerkat app to debut new music vide...

Live video broadcasting app Meerkat is the latest social media platform that Madonna is using to (it seems, endlessly) promote Rebel Heart. Read More...

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Twitter Reveals 'Retweet With Comment' for Added Engagement
Social

Twitter Reveals 'Retweet With Comment' for Added Engagement

11y Carly Page

Twitter Reveals 'Retweet With Comment' for Added E...

The social platform now offers an extra 116 characters for your sarcastic comments. Read More...

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VIDEO: Playboy 'Fishes Where the Fish Are' on Social
Conference Coverage

VIDEO: Playboy 'Fishes Where the Fish Are' on Social

11y Yuyu Chen

VIDEO: Playboy 'Fishes Where the Fish Are' on Soci...

In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...

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The Power of Assists: Marketing Technology Is a Team Player
Automation

The Power of Assists: Marketing Technology Is a Team Player

11y Stephanie Miller

The Power of Assists: Marketing Technology Is a Te...

Marketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it ...

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Netshoes: The world's smallest pop-up store
Acquisition

Netshoes: The world's smallest pop-up store

11y Huw Jenkins

Netshoes: The world's smallest pop-up store

Introducing the world's smallest pop-up store, with the most products. Located in São Paulo's biggest retail strip, where over 35,000 people pass by d...

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4 Ways to Start Delighting Your Subscribers
B2C Email Marketing

4 Ways to Start Delighting Your Subscribers

11y Jim Davidson

4 Ways to Start Delighting Your Subscribers

Here are four tips for charming your active email subscribers, an often overlooked but extremely important group. Read More...

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The 6 Biggest Takeaways From Amazon’s Dash Button
Ecommerce

The 6 Biggest Takeaways From Amazon’s Dash Button

11y Himanshu Sareen

The 6 Biggest Takeaways From Amazon’s Dash Button

Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Read More...

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Netflix in Australia: Mobile Video and Snackable Content
Analytics

Netflix in Australia: Mobile Video and Snackable Content

11y Scott Heron

Netflix in Australia: Mobile Video and Snackable C...

Netflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, makin...

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Is Hostess Playing Dumb for Press in #OpeningDay Baseball Tweet?
Social

Is Hostess Playing Dumb for Press in #OpeningDay Baseball Tweet?

11y Emily Alford

Is Hostess Playing Dumb for Press in #OpeningDay B...

Snack brand Hostess made headlines with its MLB Opening Day tweet that apparently couldn't tell the difference between a touchdown and a home run, but...

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VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques
Conference Coverage

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

11y Yuyu Chen

VIDEO: Playboy Drives Engagement With Diverse Cont...

In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the ...

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VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing
Conference Coverage

VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

11y Yuyu Chen

VIDEO: Nine West Captures 'Nostalgic Moments' With...

In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...

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The Goldfish Generation: Attention Is the New Currency for Advertisers
Marketing

The Goldfish Generation: Attention Is the New Currency for Advertisers

11y Andrew Edwards

The Goldfish Generation: Attention Is the New Curr...

Our attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Rea...

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Amazon Goes Local With Home Services
Local

Amazon Goes Local With Home Services

11y Gregg Stewart

Amazon Goes Local With Home Services

Amazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country. Read More...

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Building the Digital Marketing Agency of the Future
Marketing

Building the Digital Marketing Agency of the Future

11y Guest

Building the Digital Marketing Agency of the Futur...

In the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Read More...

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Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York
Conference Coverage

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Li...

11y Marshall Sponder

Visual Social Media, Big Data, & Paid Advertis...

A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Read More...

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