VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]
Asia

VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]

11y Sophie Loras

VIDEO: The Power of Instagram for E-Commerce in In...

Speaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and br...

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Final Four: Brands Who Did March Madness Marketing Best
Marketing

Final Four: Brands Who Did March Madness Marketing Best

11y Mike O'Brien

Final Four: Brands Who Did March Madness Marketing...

On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here ar...

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VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]
Conference Coverage

VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

11y Yuyu Chen

VIDEO: Mini USA Looks Beyond Social Metrics in Rea...

In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social b...

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Doing Retargeting the Right Way
Acquisition

Doing Retargeting the Right Way

11y Tim Nichols

Doing Retargeting the Right Way

Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential...

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Keeping Up With Social Media as Your B2B Marketing Organization Grows
Social

Keeping Up With Social Media as Your B2B Marketing Organization Grows

11y Jasmine Sandler

Keeping Up With Social Media as Your B2B Marketing...

As your company grows, you will need to put more effort into supporting and maintaining your social media programs. Read More...

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VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]
Asia

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

11y Sophie Loras

VIDEO: The Rise of Social Performance Marketing in...

In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measu...

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VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]
Conference Coverage

VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

11y Yuyu Chen

VIDEO: Mini USA Gives Car Owners a Voice on Social...

In the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car bra...

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Do Marketers Really Need Big Data? [#CZLNY]
Analytics

Do Marketers Really Need Big Data? [#CZLNY]

11y Mike O'Brien

Do Marketers Really Need Big Data? [#CZLNY]

Speaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and t...

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Twitter Unveils Tweet-Seeking Curator Tool
Social

Twitter Unveils Tweet-Seeking Curator Tool

11y Roland Moore-Colyer

Twitter Unveils Tweet-Seeking Curator Tool

The new feature, Curator, is touted as a way to help companies find social content relevant to their brands. Read More...

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Hot this week: April Fools' Day, awesome apps & ultimate customer satisfaction
Headline News

Hot this week: April Fools' Day, awesome apps & ultimate customer satis...

11y Leighann Morris

Hot this week: April Fools' Day, awesome apps &...

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week...

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Watch: Jeremy Clarkson replaces Zayn Malik in One Direction (Video)
Video

Watch: Jeremy Clarkson replaces Zayn Malik in One Direction (Video)

11y Leighann Morris

Watch: Jeremy Clarkson replaces Zayn Malik in One ...

At the top of the viral video chart this week is just one of the many jokes surrounding two recent celebrity departures: Zayn Malik and Jeremy Clarkso...

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Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]
Conference Coverage

Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]

11y Emily Alford

Gamification Is Worth the Risk, Says Tribal Worldw...

At ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and l...

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Japanese ad agency designs 3D printed ice cubes
Acquisition

Japanese ad agency designs 3D printed ice cubes

11y Leighann Morris

Japanese ad agency designs 3D printed ice cubes

TBWA/Hakuhodo, based in Tokyo, created the pieces, titled "3D on the rocks," to advertise Suntory Whisky. Read More...

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Meerkat, BuzzFeed, and the Apple Watch Come to Content Marketing
Marketing

Meerkat, BuzzFeed, and the Apple Watch Come to Content Marketing

11y Tessa Wegert

Meerkat, BuzzFeed, and the Apple Watch Come to Con...

As new technologies continue to be developed, different forms of content are emerging onto the media scene. Read More...

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Video dominates advertiser's mobile advertising strategies, says S.M.A.R.T. report
Headline News

Video dominates advertiser's mobile advertising strategies, says S.M.A.R.T....

11y Leighann Morris

Video dominates advertiser's mobile advertising st...

Results of Millennial Media’s latest S.M.A.R.T. show that there is one key trend that deserves the spotlight: mobile video. Read More...

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The Mother of All Holidays: Strategies for Mother's Day Search Ad Success
Paid Search

The Mother of All Holidays: Strategies for Mother's Day Search Ad Success

11y Lars Hirsch

The Mother of All Holidays: Strategies for Mother'...

As we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Read More...

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VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]
Conference Coverage

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

11y Yuyu Chen

VIDEO: The Home Depot on Landing Page Optimization...

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...

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Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]
Conference Coverage

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

11y Stephanie Miller

Mobile Searchers Have Local Intent: 7 Quick Wins [...

During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...

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VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]
Conference Coverage

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

11y Yuyu Chen

VIDEO: Coca-Cola Says to Take Paid Social Seriousl...

In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages p...

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Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]
Conference Coverage

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

11y Jessica Lee

Getting Native With Playboy: Making Branded Conten...

During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content...

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White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]
Conference Coverage

White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

11y Emily Alford

White House Hits 'Hockey Stick' Moment of Mobile E...

At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile ...

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Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen To [#CZLNY]
Conference Coverage

Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen T...

11y Jessica Lee

Cut Through the B2B B.S. and Develop a Message You...

During his session at ClickZ Live New York, Lincoln Electric's Craig Coffey discussed the importance of tailoring your message to your actual consumer...

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Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]
Conference Coverage

Influencers and Social Listening Key to Social Success for AmEx and Mini US...

11y Emily Alford

Influencers and Social Listening Key to Social Suc...

In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring...

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Debuting Amazon Dash before April Fools' Day genius move, say marketers
Acquisition

Debuting Amazon Dash before April Fools' Day genius move, say marketers

11y Huw Jenkins

Debuting Amazon Dash before April Fools' Day geniu...

Launching the Amazon Dash Button ahead of the year's most infamous day for pranks has sparked an internet-wide quest for the truth. The marketers behi...

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Brands hijack April Fools' Day: The best and worst
Acquisition

Brands hijack April Fools' Day: The best and worst

11y Huw Jenkins

Brands hijack April Fools' Day: The best and worst...

Once upon a time cling film, buckets and falling books were the main apparatus for pranks. Nowadays, brands are in on the action, using clever and fun...

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Digital Marketing People on the Move: March 2015 Roundup
Marketing

Digital Marketing People on the Move: March 2015 Roundup

11y Yuyu Chen

Digital Marketing People on the Move: March 2015 R...

This is a roundup of new hires and promotions in the digital marketing industry during March of 2015. Read More...

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9 Things to Consider Before Starting a Blog
Marketing

9 Things to Consider Before Starting a Blog

11y Angie Pascale

9 Things to Consider Before Starting a Blog

These nine tips can help you revamp your brand's blog or start one from scratch. Read More...

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