NetGravity said the CNN Web sites haverenewed and strengthened their relationship with NetGravity, adding additional software licenses to manage adver...
View articleDoubleClick Inc. said it signed over 25new clients to its DART (Dynamic Advertising Reporting and Targeting) forAdvertisers (DFA) product in the secon...
View articleA couple of weeks back Nick described an imaginary online business selling chocolates. And he asked for help in figuring out how soon to get back to h...
View articleBritish Internet advertising has entered the mainstream marketing mix and is set to overtake cinema ad spending within the next two years, according t...
View articleSHOWTIME will launch a new $1 million advertising campaign in August for thenetwork's weekly online science fiction series WhirlGirl, which premiered ...
View articleIn this high-velocity age, some people refer to work as a "campaign-based career," others will say that "You are your projects." There's a performance...
View articleDriven by increased ad spending by financial services and Internet companies,the Interpublic Group of Companies Inc. posted second-quarter profits up ...
View articleOnline advertising is at a critical point. Banner ad effectiveness is at an all-time low. New online marketers experience poor ROI. We need to educate...
View articleDigiCash, the company that invented e-cash, has gone bankrupt. And true electronic cash has died along with it. An Electronic Payments panel discussio...
View articleDeerbrook Publishing Group's Artup.com signed an exclusive deal with Go2Net's Metacrawler search engine that includespremium placement throughout art ...
View articleA new industry study predicts that online ad spending will reach $32 billionin 2005, surpassing even many of the most bullish forecasts made to date. ...
View articleDiscount software store 999software.com Inc. launched a campaignvia emaildirect Inc.'s Value-mail opt-inservice. Read More...
View articleFashion e-commerce site operator Styleclick.com Inc., formerly Modacad Inc.,signed a marketing and fashion content agreement with Women.com Networks. ...
View articleFraud is of very little concern to those in the e-commerce world, according to a survey conducted by ActivMedia. Read More...
View articleHarte-Hanks Inc., aprovider of customer relationship management solutions and direct marketingservices, will integrate its products with those of e-bu...
View articleEverywhere Dana turns around these days he finds bots. They're on search engines or stand on their own. They search for products or for bargains. They...
View articleAdding another interactive agency to its stable, Grey Advertising Inc. has acquired Beyond Interactive, a full-service online advertising agency. Read...
View articlePermission marketers need to remember that a consumer opt-in once isn'texactly a lifetime commitment, says a recent article on ClickZ. Read More...
View articleWho were the Web's top e-tailers in June? Glad you asked. PC Data Online has released statistics showing who the Web's top e-tailers are, and these ar...
View articleFurniture.com signed online advertisingagreements with the MSN network and Lycos as part of a multimillion-dollarbranding campaign. Read More...
View articleOnline brokerage Datek Online awarded Bozell Worldwide in New York its $80 million advertising and marketing account. Read More...
View article24/7 UK has appointed Simon Bagwell,former account manager at UK sales house TSMSi, to the position ofinternational sales manager. He will provide ded...
View articleThe Adsmart network said that in the last 30days, it has served more than two billion impressions to its network of more than 300 Web sites, up 4,000 ...
View articleHigh-tech marketing and communications firm JDA Advertisingacquired The Hurst Group, a $15 million Salt Lake City agency. Read More...
View articleNearly one-third of Internet users who visit travel-related Web sites have made online reservations at those sites, according to a study by NPD Online...
View articleSpecialty food store GreatFood.com named the Seattle office ofPublicis as itsadvertising agency of record. Read More...
View articleInteractive marketing agency for Avenue A was named an online agency ofrecord for Ticketmaster Online-CitySearch. Read More...
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