Excite@Home signed a deal with consumergoods giant Unilever to make online advertising on the@Home broadband service "a substantial component" of its ...
View articleInternet users in the US are buying more goods online, fewer goods at brick-and-mortar shops, and are getting more comfortable using their credit card...
View articleNews and analysis site Stratfor.com contracted with 24/7 Media to become its exclusiveadvertising representative. Read More...
View articleOpt-in e-mail marketing company NetCreations Inc. has added 10 new Web sites to its network, bringingits total to 177 partner sites. Read More...
View articleDirect mortgage lender Rock Financial Corp., which last weekannounced a Net move that involves closing most of its real world locations,launched a $20...
View articleOnline sales promotion firm IQ.com secured $9.25 million in a second roundof funding led by Knight Ridder Ventures. Read More...
View articleYahoo adds a feature so Excite follows. Go gets a good idea, and within weeks AltaVista is offering the same thing. It'stough to see where the trend c...
View articleFor all the hype surrounding the growth of technology companies in recent years, the number one company on the Fortune 500 list remains an old-line ma...
View articleAdauction.com took a step off-line,saying it will host the auction of advertising space on "one of the nation'smost desired billboards" -- on Highway ...
View articleOnline retailers will take some lumps as small businesses spend their technology money at offline retailers and their online components, according to ...
View articleinfoUSA.com said that five new partnerswill begin using its private label white and yellow page directory services. Read More...
View articleComet Systems, developer of the CometCursor, a patent-pending, rich media technology used for advertising andbranding, closed a $7 million second roun...
View articleClickZ Forum members focused on the what-ifs of internet access through TV. TV/set-top boxes, anyone? The Internet Advertising group covered ad placem...
View articleOnline home furnishings retailer Furniture.com signed a marketing alliancewith America Online that will place it as an anchor tenant in the AOLshoppin...
View articleInterActive Agency Inc. (iAgency) was namedpublic relations agency of record by Entertainment Boulevard. Read More...
View articleHotJobs.com Ltd., an Internet employment solutions company, engaged Burson-Marsteller as itsagency-of-record for public relations and investor relatio...
View articleFanball Inc. named CampbellMithun Esty (CME) in Minneapolis as its agency of record for its newly establishedInternet fantasy sports division, fanball...
View articleLoyalty marketer FreeRide Media signed a deal with TheProperties Group, a specialized marketing company, that expands its rewardsprogram into the real...
View articleAd network Flycast Communications selected Alteon WebSystems to provide advanced Webswitching products. Read More...
View articlePersonalization vs. customization. Nope, they aren't the same. The web provides the perfect marketing environment for precision marketing because each...
View articleCybereps signed an exclusive agreementwith eMarketer to provide outsourced sales andmarketing representation. Read More...
View articleThe most clicked-upon ad banner for the week ending July 4 was one from ShopNow.com, which recorded a CTR of 24.1percent, according to Web measurement...
View articleIn his last article, Nick was rash enough to suggest that, "writing to sell on the web will have a style that is unique to this new environment," with...
View articleG-WHiZ! launched as an integrated, multi-disciplinarymarketing company specializing in communications for the youth market. Read More...
View articleSBN.com licensed its Online Yellow Pages toISP and international telecommunications company IDT Corp. Read More...
View articleJuno Online Services launched its largest everbranding campaign, with the tag line "Everybody's Getting It." Read More...
View articleIf you were thinking about opt-in, here's your chance to opt-out. Frequent concerns about privacy and unsolicited email have always been sizzling on t...
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