Addressable Ad Coalition Joins With AIM
Media

Addressable Ad Coalition Joins With AIM

27y Beth Cox

Addressable Ad Coalition Joins With AIM

The Addressable AdvertisingCoalition (AAC) joined forces with the Association for Interactive Media(AIM)), to create a marketing-oriented group design...

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SmartAge Launches 'Media Buyer' for Small Businesses
Media

SmartAge Launches 'Media Buyer' for Small Businesses

27y Beth Cox

SmartAge Launches 'Media Buyer' for Small Business...

SmartAge Corp. said it launched a Media Buyer service that allowssmall and growing businesses to buy premium Web advertising "for less thanthe $1,000 ...

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E*Trade In Promo Deal With Sprint
Media

E*Trade In Promo Deal With Sprint

27y Beth Cox

E*Trade In Promo Deal With Sprint

E*Trade Group Inc. launched a promotionoffering new customers 1,000 free long-distance minutes from Sprint Corp. while Sprint will pay E*Tradecustomer...

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USA Video Interactive Establishes West Coast Subsidiary
Media

USA Video Interactive Establishes West Coast Subsidiary

27y Beth Cox

USA Video Interactive Establishes West Coast Subsi...

USA Video Interactive has established a WestCoast subsidiary called Merging Rivers Media to create what it calls "thefirst-ever Internet-TV ad agency....

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Top 50 Web Sites Get 95 Percent of All Ad Dollars
Media

Top 50 Web Sites Get 95 Percent of All Ad Dollars

27y Beth Cox

Top 50 Web Sites Get 95 Percent of All Ad Dollars

Stats from the newly released eAdvertising Report indicate that the top 50Web sites are garnering 95 percent of all Web advertising dollars. Read More...

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DoubleClick Full of Beenz
Media

DoubleClick Full of Beenz

27y Beth Cox

DoubleClick Full of Beenz

Beenz, launched last March with the intentionof creating an Internet economy based on its currency incentive model, signeda promotion deal with ad net...

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B2B E-Commerce Overstated
Marketing

B2B E-Commerce Overstated

27y Michael Pastore

B2B E-Commerce Overstated

An international study of corporate Web site performance says that companies fail to cash in on the benefits of business-to-business e-commerce. Read ...

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Real Media Launches 'World's Interactive Newspapers'
Media

Real Media Launches 'World's Interactive Newspapers'

27y Beth Cox

Real Media Launches 'World's Interactive Newspaper...

Real Media launched World's InteractiveNewspapers, a one-stop buy point for national newspapers around theglobe, starting with newspapers in Europe. R...

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How Confident Are Your Consumers?
Media

How Confident Are Your Consumers?

27y Sean Carton

How Confident Are Your Consumers?

Sean reports on another new study that says customers don't feel confident giving credit card info online -- almost 67 percent of all e-commerce trans...

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PowerAdz.com Participate in NAA's Classified Initiative
Media

PowerAdz.com Participate in NAA's Classified Initiative

27y Beth Cox

PowerAdz.com Participate in NAA's Classified Initi...

PowerAdz.com, a provider of Internetinfrastructure services for newspapers, said it was the first to implementthe Newspaper Association of America's (...

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Adsmart Signs 30 New Sites
Media

Adsmart Signs 30 New Sites

27y Beth Cox

Adsmart Signs 30 New Sites

Ad network Adsmart, a CMGI Inc. subsidiary, said it has signed 30new Web sites to Adsmart Channels, a division that includes hundreds of Websites grou...

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TMP Worldwide to Sell Ads for DoubleClick Local
Media

TMP Worldwide to Sell Ads for DoubleClick Local

27y Beth Cox

TMP Worldwide to Sell Ads for DoubleClick Local

TMP Worldwide, a provider of recruitmentsolutions including Monster.com and operator of a large yellowpages advertising agency, partnered with DoubleC...

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Solbright Receives $12 Million in Financing Round
Media

Solbright Receives $12 Million in Financing Round

27y Beth Cox

Solbright Receives $12 Million in Financing Round

Solbright Inc., a developer ofadvertising infrastructure systems for Internet publishers, advertisers andagencies, announced a $12 million round of fi...

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Fax4Free.com Signs Agencies
Media

Fax4Free.com Signs Agencies

27y Beth Cox

Fax4Free.com Signs Agencies

Fax4Free.com, where users can send andreceive faxes for free signed with The Terpin Group for public relations, The Rabuck Agency for advertising and ...

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methodfive Wins Web Planning Pact from The Economist
Media

methodfive Wins Web Planning Pact from The Economist

27y Beth Cox

methodfive Wins Web Planning Pact from The Economi...

methodfive won a strategic Web planningproject for The Economist Web site, the onlinebusiness of The Economist magazine. Read More...

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Insurance Trails in Online Offerings
Marketing

Insurance Trails in Online Offerings

27y Michael Pastore

Insurance Trails in Online Offerings

When it comes to online offerings, the majority of insurance companies are well behind other financial services players, such as banks and brokerages,...

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CBS SportsLine Selects AdKnowledge
Media

CBS SportsLine Selects AdKnowledge

27y Beth Cox

CBS SportsLine Selects AdKnowledge

AdKnowledge, a provider of end-to-endWeb advertising management products, said that SportsLine USA, Inc.,publisher of CBS SportsLine, has selected the...

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Fogdog Sports Unleashes National TV Ad Campaign
Media

Fogdog Sports Unleashes National TV Ad Campaign

27y Beth Cox

Fogdog Sports Unleashes National TV Ad Campaign

Online sporting goods retailer Fogdog Sports launches its first national TVadvertising campaign this week with spots that introduce consumers to "TheF...

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USA.NET Classified Advertising E-Mail Service
Media

USA.NET Classified Advertising E-Mail Service

27y Beth Cox

USA.NET Classified Advertising E-Mail Service

USA.NET, a provider of e-mail and messagingservices, launched a new e-mail service called USA.NET Ad Mail thatintegrates e-mail with traditional class...

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The Longer on the Net, the More Spam You Get
Media

The Longer on the Net, the More Spam You Get

27y Beth Cox

The Longer on the Net, the More Spam You Get

Been on the Net a while? That may be why you get so much spam. Internet usersreceive more junk e-mail the longer they keep their e-mail addresses, a n...

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At Your Service
Marketing

At Your Service

27y Deborah Kania

At Your Service

It's economically very compelling to provide good customer service from your web site. Unfortunately, many popular web sites have stumbled in attempts...

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Avenue A Launches 'Creative Partner Program'
Media

Avenue A Launches 'Creative Partner Program'

27y Beth Cox

Avenue A Launches 'Creative Partner Program'

Seattle-based interactive media firm Avenue A launched what it calls theCreative Partner Program, offering clients strategic referrals to ad creativea...

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Consumers, E-Tailers on Different Pages
Audience

Consumers, E-Tailers on Different Pages

27y Michael Pastore

Consumers, E-Tailers on Different Pages

A survey on holiday e-commerce expectations by LinkShare and BizRate.com found that online merchants and consumers are not on the same page when it co...

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AdOutlet.Com Offers Remnant Web Ad Space
Media

AdOutlet.Com Offers Remnant Web Ad Space

27y Beth Cox

AdOutlet.Com Offers Remnant Web Ad Space

AdOutlet.com launched Monday offering areal- time, online marketplace for the purchase and sale of discounted,remnant Web ad space. Read More...

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What's The Buzz?
Marketing

What's The Buzz?

27y John Day

What's The Buzz?

Wired Digital's Rick Boyce signed in as I-Advertising's guest moderator, raising the issue of click suppression on ads served via third parties. The l...

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America Online Buys Remainder of Marketing Firm
Media

America Online Buys Remainder of Marketing Firm

27y Team ClickZ

America Online Buys Remainder of Marketing Firm

America Online Inc. Tuesday acquired total ownership of Digital Marketing Services, Inc. (DMS), a marketing company in which it previously held a majo...

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AdForce, Engage Team Up to Deliver Profile-Driven Ads
Media

AdForce, Engage Team Up to Deliver Profile-Driven Ads

27y Beth Cox

AdForce, Engage Team Up to Deliver Profile-Driven ...

Engage Technologies Inc. is teaming up withad management company AdForce Inc. to provide profile-driven adtargeting services. Read More...

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