Online ad spending, projected by the Internet Advertising Bureau to be closeto $2 billion for 1998, doesn't seem to be making a dent in newspaper adsp...
View articleViewSonic Corp. teamed with Yahoo! to launch launches the second phase ofits global branding initiative, "ViewSonic on Top, PC Sold Separately." Read ...
View articleNew York City-based 24/7 Media Inc. said that it has added 23new sites, including HomeSeekers.com, to 10 of its 21 content channels in The24/7 Network...
View articleOld-fashioned help-wanted classified advertising is projected to be the most widely used and effective means of recruiting in 1999, according to a nat...
View articleWhat to do when clients want a guaranteed performance deal on direct response campaigns? "No agency should guarantee performance without making sure t...
View articleSanta Clara, CA-based Softlink Inc. signed with Anaheim, CA-basedCaudill & Associates Inc. to launch a national, direct response advertisingcampaign f...
View articleDenver based TheTrip.com, an Internettravel andinformation service for frequent travelers, launched a new branding strategythat will begin with droppi...
View articleEtailers are looking for love in all the right places... like in airports, hotel rooms, on street corners, on the way to work, and through mobile comm...
View articleStarMedia Network, an online network inLatin America focused on building a global community for Spanish- andPortuguese-speaking audiences, named Liz S...
View articleSo, here you are, at Jupiter's Consumer Online Forum, or Thunder Lizard's Web Marketing, the Variety Summit, or any of hundreds of industry conference...
View articleAnyone can set up, fine tune, customize and deploy the most sophisticated email marketing campaign, even the best junior executive marketing specialis...
View articleBomis.Com delivered a new Webbrowser--called the Bomis Browser--that eliminates pop-up advertisements. Read More...
View articleInfoXpress.com Inc., a privately heldInternet company that develops, markets and implements customized interactivesolutions for media companies, has l...
View articleGalaxy Enterprises Inc., operator of the 1,700-storefront Galaxy Mall and the MatchSite search engine, has signed aletter of intent to acquire marketi...
View articleRoberto Manzano, the principal and creative marketing director of ManzanoGroupin Miami, said the boutique agency plans to launch i-Latina, an interact...
View articleFlorida Communications Inc. signed a letter of intent toacquire privately held Summit Advertising Group Inc., a full-serviceadvertising agency in a de...
View articleCable & Wireless Plc, thesecond-largest U.K.phone company, said it will boost its U.S. marketing and advertising as itseeks to add phone and Internet ...
View articleLouisville, CO-based PrivaSeek Inc., which bills itself as consumerinfomediary, launched a new Internet privacy solution, PersonaXpress, an informatio...
View articleWarminster, PA-based TV/Internet auction site startup bidnow.com inc. said it will launch anadvertising campaign on the GO Network beginning April 1. ...
View articleUSWeb/CKS E-Services, a division of Santa Clara, CA-based interactive agencyUSWeb/CKS, said its family of e-commerceservices will include solutions fo...
View articleNew York City-based DoubleClick Inc. formally launched DoubleClick Benelux, based inAmsterdam and providing advertising solutions for Web publishers, ...
View articlePalo Alto, CA-based TRUSTe, an Internetprivacy seal program,said it has developed a new Privacy Statement Wizard tool in collaborationwith MSN LinkExc...
View articleStamford, Conn.-based ACNielsen Corp.said it is forming a newoperating unit, ACNielsen Media International, to strengthen its leadership ininternation...
View articleWhat is direct marketing online, anyway? It's not about responding with a click, it's about starting a relationship. A relationship that could lead to...
View articleNew York City-based Web design and development firm 12 Point Rule launched a Web site for St. Martin's Press topromote the book publisher's Monica Lew...
View articleOnline ad software and service company NetGravity Inc. filed a registrationstatement with the Securities and Exchange Commission for a proposed second...
View articleNew York City-based 24/7 Media Inc. reported a net loss for 1998of $24.7 million,compared to a loss of $5.3 million for the year ended Dec. 31, 1997. ...
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