It Talks, It Walks: What The Web Will Look Like
Marketing

It Talks, It Walks: What The Web Will Look Like

27y Jonn Behrman

It Talks, It Walks: What The Web Will Look Like

Convergence is coming. What will it look like on the web? All audio, all the time? Or something more...uh,quiet? Read More...

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Real Media Chooses InfiNet to Host Ad Network
Media

Real Media Chooses InfiNet to Host Ad Network

27y Beth Cox

Real Media Chooses InfiNet to Host Ad Network

Real Media and InfiNet reached an agreement for InfiNet tomanage server technology for Real Media's ad network, which offers advertisersspace on more ...

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Top 10 Types of Online Brand Abuse Identified
Media

Top 10 Types of Online Brand Abuse Identified

27y Beth Cox

Top 10 Types of Online Brand Abuse Identified

Unauthorized use of logos and images and use of hidden and visible text topthe list of online brand abuses, according to Alexandria, VA-basedCyveillan...

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U S WEST Dex, DoubleClick Sign Four-Year Pact
Media

U S WEST Dex, DoubleClick Sign Four-Year Pact

27y Beth Cox

U S WEST Dex, DoubleClick Sign Four-Year Pact

U S WEST Dex has signed a four-year dealwithad network DoubleClick Inc. that ensures Dex'scontinued role as the exclusive third-party reseller of the ...

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Adsgallery.com Opens Book Store in Affiliation with Amazon.com
Media

Adsgallery.com Opens Book Store in Affiliation with Amazon.com

27y Beth Cox

Adsgallery.com Opens Book Store in Affiliation wit...

Toronto-based Warp 10 Technologies saidthat its Adsgallery.com portfolio of interactiveadvertising has launched an online book store in affiliation wi...

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Top 100 E-Tailers Saw Green in '98
Audience

Top 100 E-Tailers Saw Green in '98

27y Michael Pastore

Top 100 E-Tailers Saw Green in '98

It was a good year to be in the e-commerce business -- especially if you are really good at it. Read More...

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Two Proven Ways to Waste Money on Banners
Media

Two Proven Ways to Waste Money on Banners

27y Chris Maher

Two Proven Ways to Waste Money on Banners

There are several ways to do banners wrong... and Chris highlights what he considers to be the best two proven ways to waste money on banner campaigns...

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Innovative Medical Services Plans AOL.com Campaign
Media

Innovative Medical Services Plans AOL.com Campaign

27y Beth Cox

Innovative Medical Services Plans AOL.com Campaign

Innovative Medical Services signed anagreement with America Online for banner advertising on its AOL.com Web site. Read More...

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The Road To Hell Is Paved With Good Marketing
Media

The Road To Hell Is Paved With Good Marketing

27y Sean Carton

The Road To Hell Is Paved With Good Marketing

The road to hell on the Net is indeed paved with the very best intentions of online marketers. It's time to detour before it's too late, Sean says. Re...

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Media Synergy Launches Program for Interactive Ad Agencies
Media

Media Synergy Launches Program for Interactive Ad Agencies

27y Beth Cox

Media Synergy Launches Program for Interactive Ad ...

Toronto-based Media Synergy, adeveloper of e-mailmarketing solutions, launched its Agency Advantage Program for interactiveadvertising agencies. Read ...

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VAMCOM Launches Web Site for Panasonic DVD-RAM
Media

VAMCOM Launches Web Site for Panasonic DVD-RAM

27y Beth Cox

VAMCOM Launches Web Site for Panasonic DVD-RAM

VAMCOM & Partners, an integratedadvertising,public relations and new media agency, designed a site for Panasonic DVD-RAM,dedicated to the needs of the...

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RadioWave.com Adds InterVu Technology
Media

RadioWave.com Adds InterVu Technology

27y Beth Cox

RadioWave.com Adds InterVu Technology

RadioWave.com Inc., a subsidiary of Motorola Inc. and a provider of visuallyinteractive radio for broadcasters, signed with InterVu Inc. to use the la...

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Net.B@nk Launches Marketing Initiative
Media

Net.B@nk Launches Marketing Initiative

27y Beth Cox

Net.B@nk Launches Marketing Initiative

Atlanta-based Net.B@nk launched anexpanded marketinginitiative for 1999 that includes public relations, strategic marketing andonline and off-line adv...

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France Telecom Signs Rep Deal With 24/7 Media Europe
Media

France Telecom Signs Rep Deal With 24/7 Media Europe

27y Beth Cox

France Telecom Signs Rep Deal With 24/7 Media Euro...

France Telecom signed a partnership deal with 24/7 Media Europe for its internationalVoila portal sites. Read More...

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Pointed Clicks: Right Ad, Right Person, Right Time
Marketing

Pointed Clicks: Right Ad, Right Person, Right Time

27y Deborah Kania

Pointed Clicks: Right Ad, Right Person, Right Time

The ins and outs of precision marketing via targeted keywords and phrases. Deborah gives an in-depth tour of one well-known search engine. Read More...

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Ad Spending in Top Web Categories Up 86 Percent
Media

Ad Spending in Top Web Categories Up 86 Percent

27y Beth Cox

Ad Spending in Top Web Categories Up 86 Percent

The top 25 industry categories increased their Internet ad spending 86.7percent forthe first three quarters of 1998, compared to the same period in 19...

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Stockplayer.com Signs Partnership With theglobe.com
Media

Stockplayer.com Signs Partnership With theglobe.com

27y Beth Cox

Stockplayer.com Signs Partnership With theglobe.co...

New York City-based community site theglobe.com signed a million-dollarpartnership/sponsorship deal with Stockplayer.com, a business and financialWeb ...

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Flycast Adds to Management Team
Media

Flycast Adds to Management Team

27y Beth Cox

Flycast Adds to Management Team

San Francisco-based ad network FlycastCommunications Corp. named JeffLehman as vice president of media sales and Fred Ciamaraglia as vice presidentof ...

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What REALLY Affects Response Rates
Media

What REALLY Affects Response Rates

27y Tom Hespos

What REALLY Affects Response Rates

What do you think is the most influential factor in determining the response rate of an online DR campaign? Heres a hint...its not the creative. Read ...

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Solving The Banner Glut
Media

Solving The Banner Glut

27y Janet Ryan

Solving The Banner Glut

Janet Ryan muses over a suggestion to cut the supply on banner avails... and concludes that it sure makes sense. Here's why. Read More...

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Writing Email That Works - Part 1
Marketing

Writing Email That Works - Part 1

27y Nick Usborne

Writing Email That Works - Part 1

What's the key to writing email copy that works? Nick tested several approaches and found one that won hands- down. And what he found might knock your...

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Cool New Ad Vehicles That Work
Marketing

Cool New Ad Vehicles That Work

27y Paul J. Bruemmer

Cool New Ad Vehicles That Work

It's time to unveil a new generation of advertising models and vehicles that will truly evolve the web beyond the banner.... Paul Bruemmer highlights ...

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HomeGardenerDirect.com Plans Parade Magazine Campaign
Media

HomeGardenerDirect.com Plans Parade Magazine Campaign

27y Beth Cox

HomeGardenerDirect.com Plans Parade Magazine Campa...

Knox Nursery is promoting its new www.homegardenerdirect.com sitewith a regional advertising campaign in Parade Magazine on Feb. 14 and 21. Read More...

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SuperStats Updates to Version 2.0
Media

SuperStats Updates to Version 2.0

27y Beth Cox

SuperStats Updates to Version 2.0

SuperStats.com Inc. has launched v. 2.0 of its www.superstats.com site, allowing Webmanagers access to real-time site tracking. Read More...

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Three Secrets Of Community Sites: Content, Content, Content
Social

Three Secrets Of Community Sites: Content, Content, Content

27y Brett Walker

Three Secrets Of Community Sites: Content, Content...

So how do you create a community site that recruits members, retains them and (best of all) actually generates revenue? Brett Walker tells all. Read M...

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SportsLine USA to Get $100 Million in CBS Promos
Media

SportsLine USA to Get $100 Million in CBS Promos

27y Beth Cox

SportsLine USA to Get $100 Million in CBS Promos

CBS Corp. said it will receive $100 million in additional equity in SportsLine USA Inc., in exchange forproviding additional promotional and sales opp...

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STORM Systems Selects USWeb/CKS
Media

STORM Systems Selects USWeb/CKS

27y Beth Cox

STORM Systems Selects USWeb/CKS

STORM Systems LLC, a developer ofperformance enhancement and infrastructure software for the Web, has hired USWeb/CKS of Santa Clara, CA to collaborat...

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