South Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and...
View articleA new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Read M...
View articleBrands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...
View articleAll of our dreams have come true! Our favourite actor, Steve Buscemi, plays the best character in The Brady Bunch, Jan Brady, in a reconstruction of ...
View articleJustin Bieber's Calvin Klein sponsorship has received much attention of late due to some suspected photoshop 'enhancements.' There was always going t...
View articleDuring this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look...
View articleIf this doesn't make you laugh then you're either dead, not funny or really dead. Watch as this prankster scores gold with this VERY amused passerby. ...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleIs this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Read More...
View articleSocial and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the ch...
View articleContent marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Read More...
View articleThe volume of data that's available today is growing exponentially, creating data-driven personalized experiences in both the physical and digital wor...
View articleA Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Read More...
View articleWeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it. Read More...
View articleIndustry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Read More...
View articleAfter today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines ...
View articleThe ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia....
View articleNike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable acro...
View articleIndustry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provi...
View articleThe director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it e...
View articleIt seems they have done it again. Somehow the Budweiser wizards have crammed more emotional torment into a 60-second slot than a stubbed toe. IT'S BEA...
View articleThe Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...
View articleIn the coming year, marketing will continue to evolve, while data will be more important than ever. Read More...
View articleBy bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total c...
View articleThe recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight int...
View articleA recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? R...
View articleAs you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience. Read More...
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