Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how ...
View articleBritish Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. Read More...
View articleFacebook turned out a remarkable quarter in which it achieved many firsts, sending stock soaring more than 15 percent. Read More...
View articleDove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. Read More...
View articleNissan’s media agency TBWA had a clever idea for a marketing stunt: Why not let users order a car via Amazon.com? But it was the attention of a Reddit...
View articleConfirming earlier reports that it is ready to take on Flipboard, Facebook announced it is launching its visual storytelling app, Paper, next week, Fe...
View articleThe company behind Sweethearts, the candy formerly known as Conversation Hearts, wants consumers to tweet messages to @Tweethearts that they can later...
View articleAfter a bit of a break, we're back with the penultimate part of our Digital Insights series. Here, Lucy chats to digital marketing experts from the Di...
View articleBeats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Read More...
View articleIt looks like the social media magic wielded by the one-woman digital marketing team at the Grammys did wonders for the artists featured, who have rep...
View articleThis Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adap...
View articleSophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. Read More...
View articleThere are multiple ways to engage with others in the marketing profession, from summits to symposia to meet-ups. Read More...
View articleJust as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing a...
View articleBuilding Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to ...
View articleData Privacy Day is the perfect reason to decode the data-driven industry and debunk myths. Read on to learn how... Read More...
View articleLeveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Re...
View articleYahoo failed to turn around its display advertising business in the last quarter, sending stock down more than 7 percent. Read More...
View articleIn an innovative move, the Beeb has decided to launch Instafax, a Ceefax-inspired social media experiment, which will see three 15-second videos uploa...
View articleWhile CarMax has created an online-only puppy version of its Super Bowl ad, Animal Planet has been busy preparing interactive content for the millions...
View articleMany of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Read More...
View articleA simple guide, along with a free calculator, on how to plan out your blogging frequency, goals, and show how the blog contributes to the business' bi...
View articleNew research commissioned by the team at KANA Software has revealed the high expectations of consumers operating in a digital world, with data showing...
View articleBy using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Read More...
View articleBig Data and "People Analytics" are making their way into the human resources department, and changing the way companies hire new employees. Read More...
View articleMarketers often struggle with measuring success, but it's important to be able to measure your efforts so that you can adjust and improve over time. R...
View articleGlobal advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences ov...
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